HomeMy WebLinkAbout2015 Survey Final
2014-15 Citizen Satisfaction Survey
Mailed Results Summary
April 9, 2015
City of Central Point 2014-15 Citizen Survey | 1
City of Central Point 2014-15 Citizen Survey | 2
Table of Contents
Executive Summary ...................................................................................................................................... 5
Respondent Profile ........................................................................................................................................ 7
Most Enjoyable Aspect of Living in Central Point ..................................................................................... 10
General Satisfaction .................................................................................................................................... 12
Dates & Times for Special City Events .................................................................................................. 12
Accessibility to Council Members .......................................................................................................... 13
City Communication with its Residents.................................................................................................. 14
Traffic Congestion in Central Point ........................................................................................................ 15
Road/Street Condition in Central Point .................................................................................................. 16
Accessibility of Forms and/or Applications ............................................................................................ 17
Satisfaction Summary ............................................................................................................................. 18
Values Important to Quality of Life ............................................................................................................ 19
Qualities that make Central Point a Great Place to Live, Work and Play for all Ages ............................... 20
Community Development ........................................................................................................................... 21
Importance of Central Point’s Downtown .............................................................................................. 21
Importance for Central Point to Support Local Business Development ................................................. 22
Where to Focus Revitalization Efforts .................................................................................................... 23
Parks & Recreation Facilities & Services ................................................................................................... 25
Parks & Recreation Facilities/Services Desired .......................................................................................... 27
Community Sponsored Events .................................................................................................................... 28
Satisfaction with City Sponsored Events .................................................................................................... 29
Level of Funding for Jackson County Expo ............................................................................................... 30
Police Department Satisfaction ................................................................................................................... 31
Police Department & Safety ....................................................................................................................... 33
Support for Monthly Service Levels ........................................................................................................... 34
Parks Facilities & Maintenance Fee ........................................................................................................ 34
Recreation Programs Fee ........................................................................................................................ 35
Public Safety/Police Protection Fee ........................................................................................................ 36
Top 3 Spending Priorities for Local Government Programs ...................................................................... 37
Community Sponsored Meetings ................................................................................................................ 39
Outreach ...................................................................................................................................................... 40
City of Central Point 2014-15 Citizen Survey | 3
Importance of Expanding Outreach Efforts ............................................................................................ 40
Frequency of Use – Information Sources ............................................................................................... 41
Newsletter ........................................................................................................................................... 41
Website ............................................................................................................................................... 43
Sources of Information Utilized .............................................................................................................. 44
Most Trustworthy Source of Information ............................................................................................... 45
City of Central Point 2014-15 Citizen Survey | Executive Summary 4
Executive Summary
Following completion of the statistically valid telephone survey conducted by Hebert Research in January
of this year, the city staff initiated a direct mailing survey to every utility account in the city. Of roughly
6,000 surveys sent out, 243 were completed and returned. We were on pace to collect about 400 surveys,
but the response level fell sharply after reaching 200.
There are differences between the the telephone and mailed surveys for the following reasons:
• Telephone surveys provide more random and accurate results because the sample is not self-
selective.
• Telephone surveys generally have higher response rates than mailed surveys.
• Respondents of mailed surveys are more self-selected and are therefore less random.
• Response rates from mailed surveys are typically lower.
• Several of the questions in the telephone survey were asked on an unaided basis, whereas the
mailed survey provided pre-selected options for respondents to choose from.
Respondent age provides a clear illustration of the differences between the telephone and direct mail
survey. Where telephone survey respondents were equally distributed among age categories, the direct
mail survey respondents were predominantly represented by ages 55 and over. This may account for
variability in responses between many of the survey questions.
Key findings of the mailed survey, as compared to the telephone survey are provided below:
• Small town feel was highly rated by both surveys as the most enjoyable aspect of living in
Central Point. However, more mail survey respondents rated scenery and environment and quiet
neighborhoods as more enjoyable aspects of living in Central Point.
• Satisfaction with the City of Central Point was generally lower among the direct mail respondents
than telephone respondents with the exception of “The City’s level of communication with its
citizens” and “accessibility to Council members.” Responses in these two categories were very
similar with high ratings overall.
o Despite lower satisfaction ratings overall, the ratings reflect moderate to high satisfaction
consistent with the telephone survey findings.
• The most important value to quality of life in Central Point was “Safe neighborhoods and parks”
among respondents of both surveys.
o Residents who responded to the direct mail survey reported the second highest value as
“Financially balanced government” where telephone respondents reported “Family
oriented community.”
This change is likely explained by differences in age category representation
between the survey respondents.
City of Central Point 2014-15 Citizen Survey | Executive Summary 5
• The importance of the downtown to the overall development and image of the City was highly
rated among respondents of both surveys.
• Support for economic development and more businesses found by the telephone survey results
was reinforced by the mailed survey results, which also found that there is a high level of
importance for supporting local business development through programs such as the destination
business training.
• Respondents of the direct mail survey placed a higher priority on revitalizing the Pine Street
Corridor than East Pine and Interchange Planning.
• The year round swimming pool was the facility most desired by residents in both surveys.
• Most residents that responded to the direct mail survey have attended city sponsored events in the
last twelve months. Overall satisfaction ratings were very high for all events with the 4th of July
Parade and Community Christmas and Lights Parade being the highest rated.
• Most residents (both surveys) support maintaining current funding levels for the Jackson County
Expo.
• Satisfaction with the Police Department in the areas of professionalism, approachability and
overall sense of safety were very high for both surveys.
• Overall there was moderate for a $1 fee for parks maintenance, recreation programs and public
safety/police services with the highest support being expressed for police services. It is important
to note that residents also indicated a medium level of support for a $2 fee for police services.
These results are consistent with the findings from the telephone survey.
• Top spending priorities varied between the surveys. Mailed survey respondents rated police and
road maintenance as the top two priorities for local government spending while telephone
respondents rated road maintenance and parks & recreation facilities as the top two priorities.
• The importance of expanding outreach was more moderate among mail survey respondents than
the telephone survey respondents.
o This may be explained by the higher frequency of use of the newsletter, higher
satisfaction ratings and level of trust reported for the newsletter as well as other city news
sources (e.g. website, staff, elected officials, and social media).
City of Central Point 2014-15 Citizen Survey | Executive Summary 6
Respondent Profile
There was greater representation by males in the mailed survey by 5%. This difference is not significant. There
were no significant differences found in in gender representation by the telephone survey findings.
Respondents of the Hebert Research telephone survey were more equally distributed among age categories, with
39.3% of respondents being over the age of 55 as opposed to the telephone survey. In this survey, respondents
ages 55 and over accounted for 70.3% of the population sample.
46.9% 51.9%
5.8%
58.1%
41.9%
0.0% 0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Female Male Decline
Gender
Mailed
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0.5%
6.8% 8.1%
14.4%
20.3%
50.0%
11.0%
17.0%
20.4%
12.3%
20.1% 19.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
Under 25 25 to 34 35 to 44 45 to 54 55 to 64 65+
Respondent Age
Mailed
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City of Central Point 2014-15 Citizen Survey | Respondent Profile 7
The number of years that respondents had lived in Central Point was categorized into four modal classes.
Respondents of the telephone survey reported an average length of residency in Central point of 23.86 years.
Respondents of the mailed survey reported an average length of residency in Central Point of 17.18 years. The
graph below illustrates the distribution in years lived in Central Point for both the telephone and mailed surveys.
Similar to the telephone survey, most of mailed survey respondents (95.1%) reported that they own their home
while 4.1% reported renting their home. There are 18.7% fewer renters represented in the mail survey than the
telephone survey.
22.9%
19.6%
28.2% 29.4%
23.9%
20.0%
32.7%
23.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0-5 years 6-10 years 11-20 years 20+ years
Years Lived in Central Point
MAILED
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95.06%
4.12% 0.82%
77.22%
22.79%
0.00% 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Own Rent Decline
Own or Rent Your Home
Mailed
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City of Central Point 2014-15 Citizen Survey | Respondent Profile 8
When asked the highest level of education achieved, the highest number of respondents of the mailed survey
reported having a high school diploma or GED, which is consistent with the telephone survey. Higher education
attainment varied with generally fewer respondents having higher education degrees with the exception of those
with Bachelor’s degrees (BA/BS). Despite variations, these differences are not significant.
37.4%
17.7%
21.0%
12.8%
2.9%
10.3%
45.5%
21.7%
25.0%
6.9%
10.0%
0.0% 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
High School
Diploma/GED
Associated
Degree
Batchelor's
Degree
Master's
Degree
Doctor's Degree Decline
Highest Education Level
Mailed
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City of Central Point 2014-15 Citizen Survey | Respondent Profile 9
Most Enjoyable Aspect of Living in Central Point
Respondents were asked to name what they enjoyed most about living in Central Point. It is important to note
that the telephone survey respondents were asked on an unaided basis whereas, the mailed survey provided pre-
determined choices.
The highest portion of mailed survey respondents reported “scenery and environment,” “quiet neighborhoods”
and “small town feel” as the most enjoyable aspects of living in Central Point. Although the distribution of
responses was similar across the top three aspects residents enjoy most, there were fewer overall responses in all
categories except “small town feel.”
20.8%
29.1%
19.3%
16.1%
6.2%
8.6%
11.5%
9.3%
24.4%
8.3%
2.3%
5.8%
Quiet Neighborhoods
Scenery & Enviroment
Small Town Feel
Safety
Schools
Parks &Recreation
What do you enjoy most about living in Central
Point?
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City of Central Point 2014-15 Citizen Survey | Most Enjoyable Aspect of Living in Central Point 10
There were a number of “other” responses in both surveys, which are very similar in content. The largest portion
of “other" responses for both surveys had to do with the location of Central Point and easy access to stores and
services common of metropolitan areas. Common verbatim responses are listed below for both surveys:
Mailed Survey Telephone Survey "Generally quiet, great people"
"Proximity to services" "Closeness to amenities, no traffic jams"
"People"
"Responsive City government" "Weather"
“Close to shopping/doctors but not in city"
"Police response, emergency or non-emergency" "Lower priced housing but near Medford"
"Hearing and seeing the trains" "No electronic messaging boards"
“Location”
“It’s a nice kept town” “It’s home. Good community, great neighbors”
“Good central location, close to everything”
“I like the rural feeling of it and you’re still close to hospital and stores.”
“Enjoy the weather and scenery”
“Clean place. I love the people. Good government.”
City of Central Point 2014-15 Citizen Survey | Most Enjoyable Aspect of Living in Central Point 11
General Satisfaction
Dates & Times for Special City Events
Respondents were asked to rate their level of satisfaction with the City’s dates and times for special city events on
a scale from 0 to10 where 0 represented “not at all satisfied” and 10 represented “extremely satisfied.” Response
distributions between surveys were very similar. Despite variation in the percentage of responses received for
each category, most respondents (58.8%) reported a high level of satisfaction (response of 8+).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 2.3% 0.5% 1.9% 0.5% 2.8% 10.6% 6.9% 15.7% 21.8% 13.4% 23.6%
Telephone 1.0% 0.0% 0.0% 1.6% 0.0% 9.3% 4.4% 12.1% 25.0% 9.0% 37.7%
Respondents of the mailed survey reported a mean rating of 7.53 compared to the telephone survey respondents
who reported a mean rating of 8.20.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 1 2 3 4 5 6 7 8 9 10
Dates & Times for Special City Events
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 12
Accessibility to Council Members
Respondents were also asked to rate their satisfaction of the accessibility to council members on the same 0 to 10
scale. It was found that 39.9% reported a high level of satisfaction (8+ rating) and 13.5% reported extreme
satisfaction (10 rating).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10 Mailed 4.7% 1.2% 1.8% 2.4% 4.1% 18.8% 10.6% 16.5% 17.6% 8.8% 13.5%
Telephone 7.2% 0.9% 1.7% 2.6% 1.7% 17.3% 7.0% 8.0% 24.0% 11.2% 18.5%
Respondents of the mailed survey reported a mean rating of 6.57 compared to the telephone survey respondents
who reported a mean rating of 6.81.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9 10
Satisfaction with Accessibility to Council Members
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 13
City Communication with its Residents
Respondents were then asked to rate their level of satisfaction with the City of Central Point’s communication
with its citizens on the same 0 to 10 scale. Almost one quarter of all respondents for both surveys reported
absolute satisfaction with Central Point’s communication with its citizens and almost two-thirds for each survey
reported high satisfaction (8+ rating) with Central Point’s level of communication.
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 3.9% 2.2% 2.2% 2.9% 2.2% 9.1% 7.8% 10.0% 23.4% 14.7% 23.8%
Telephone 1.8% 0.6% 0.6% 2.9% 0.6% 8.4% 6.8% 12.8% 31.4% 8.8% 24.3%
Respondents of the mailed survey reported a mean rating of 7.37 compared to the telephone survey respondents
who reported a mean rating of 7.65.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0 1 2 3 4 5 6 7 8 9 10
Satisfaction with the City's Level of Communication
with its Citizens
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 14
Traffic Congestion in Central Point
Respondents were asked to rate their level of satisfaction with traffic congestion in Central Point on the same 0 to
10 scale. Over one third of mailed survey respondents (37.8%) reported high levels of satisfaction (8+ rating)
with traffic congestion in Central Point and 8.4% reported extreme satisfaction (10 rating). Satisfaction levels
were reported highest in the average to above average rating categories (5-7 rating) by mailed survey respondents
compared to telephone survey respondents who reported higher levels of satisfaction (8+ rating).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 3.4% 0.4% 6.7% 4.6% 5.9% 15.5% 11.3% 14.7% 18.9% 10.5% 8.4%
Telephone 6.6% 0.6% 0.2% 2.6% 5.4% 9.1% 5.7% 20.9% 22.5% 11.3% 18.0%
Respondents of the mailed survey reported a mean rating of 6.29 compared to the telephone survey respondents
who reported a mean rating of 7.18.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0 1 2 3 4 5 6 7 8 9 10
Satisfaction with Level of Traffic Congestion
MAILED
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 15
Road/Street Condition in Central Point
Respondents were asked to rate satisfaction with road/street conditions independent of traffic congestion. One
third of mailed survey respondents reported high levels of satisfaction (8+ rating), which is 18.6% less than the
telephone survey. Similarly, there was about a 10% decrease in mailed survey respondents reporting extreme
satisfaction with the road/street conditions.
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 1.7% 3.8% 5.1% 7.2% 7.2% 13.6% 11.1% 16.6% 18.7% 8.5% 6.4%
Telephone 3.2% 0.2% 2.1% 4.2% 3.3% 8.4% 4.6% 21.9% 25.8% 10.0% 16.3%
Respondents of the mailed survey reported a mean rating of 6.07 compared to the telephone survey respondents
who reported a mean rating of 7.13.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9 10
Street/Road Conditions
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 16
Accessibility of Forms and/or Applications
Respondents were asked to rate overall satisfaction with the accessibility to forms and/or applications the City
provides or requires. Approximately 15% of mailed survey respondents reported extreme satisfaction (10 rating)
with accessibility of forms and/or applications the City provides/requires, and 50.5% reported high levels of
satisfaction (8+ rating).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 3.4% 2.8% 1.1% 1.7% 4.5% 18.8% 6.3% 10.8% 21.6% 13.6% 15.3%
Telephone 3.6% 17.0% 0.0% 0.0% 0.9% 15.5% 3.0% 17.2% 19.5% 16.8% 23.5%
Respondents of the mailed survey reported a mean rating of 6.87 compared to the telephone survey respondents
who reported a mean rating of 7.60.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0 1 2 3 4 5 6 7 8 9 10
Accessibility of forms and/or applications the city
provides/requires
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 17
Satisfaction Summary
The following figure shows the summary of satisfaction with Central Point and comparisons between the direct
mail survey and the telephone survey results. There are differences in each of these categories, the least
prominent being “Accessibility to Council Members” and “The City’s Level of Communication with its Citizens.”
7.53
6.57
7.37
6.29
6.07
6.87
8.2
6.81
7.65
7.18
7.13
7.6
0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00
Times & Dates of City Events
Accessibility to Council Memebers
The City's level of communication with its citizens
Traffic Congestion
Road/Street conditions
Accessibility of forms and/or applications the city
provides/requires
Satisfaction Summary
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City of Central Point 2014-15 Citizen Survey | General Satisfaction 18
Values Important to Quality of Life
Respondents were asked to select which values were important to their quality of life in central Point. Each
respondent was allowed to select multiple values. A majority of the mailed survey respondents reported Safe
Neighborhoods & Parks (91.8%), Financially Balanced Government (62.0%) and Family Oriented Community
(51.0%) are the most important values to quality of life. In contrast, the telephone survey respondents reported
Safe Neighborhoods & Parks (92.2%), Quality Education (77.7%) and Family Oriented Community (77.1%).
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Mailed 91.8% 39.2% 36.3% 18.4% 51.0% 42.9% 62.0%
Telephone 92.5% 77.7% 66.2% 58.4% 77.1% 66.4 64.9
Other verbatim responses include:
“Neighborhood/Good Neighbors”
“Shopping choices for basic needs”
“Zoning/Housing Opportunities”
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Values Important to Quality of Life in Central Point
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City of Central Point 2014-15 Citizen Survey | Values Important to Quality of Life 19
Qualities that make Central Point a Great Place to Live, Work and Play for
all Ages
Respondents were asked to rate several factors in terms of their importance in making the City of Central Point a
great place to live, work and play for all ages on a scale of 0 to 10 where 0 is “not at all important” and 10 is
“extremely important.”
6.25
5.56
6.32 6.02
5.02
5.50
6.02 5.84
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
Importance of Factors that make the City of Central
Point a Great Place to Live, Work, and Play for all Ages
City of Central Point 2014-15 Citizen Survey | Qualities that make Central Point a Great Place to Live, Work and Play for all Ages 20
Community Development
Importance of Central Point’s Downtown
Respondents were asked to rate the importance of Central Point’s downtown to the overall development and
image of the city on a scale from 0 to 10 where 0 represented “not at all important” and 10 represented “extremely
important.” Mailed survey results indicate that 38.6% of respondents reported absolute importance of Central
Point’s downtown to the overall development and image of the City and over ¾ of all respondents (77.6%)
reported a high level of importance (8+ rating).
Roughly the same number of the telephone survey respondents reported absolute importance of the downtown to
the overall development and image of the City; however, 55.8% rated this as having high importance (8+ rating).
This accounts for a 21.8% increase in importance being reported by mailed survey respondents..
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 0.4% 0.8% 0.8% 1.2% 1.2% 2.9% 5.4% 9.5% 19.5% 19.5% 38.6% Telephone 1.0% 0.5% 0.8% 1.4% 1.2% 6.0% 5.3% 18.1% 17.0% 10.8% 38.0%
Respondents of the mailed survey reported a mean rating of 8.42 compared to the telephone survey respondents
who reported a mean rating of 8.12.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0 1 2 3 4 5 6 7 8 9 10
Importance of Central Point's Downtown to the
Overall Development and Image of the City
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City of Central Point 2014-15 Citizen Survey | Community Development 21
Importance for Central Point to Support Local Business Development
Respondents were also asked the importance for Central Point to support local business development through
programs such as destination business training which teaches independent businesses on how to attract customers
from outside of the city on the same 0 to 10 scale. Mailed survey results indicate that 31.8% place absolute
importance on continuing to support local business development and 68.7% reported a high level of importance
(8+ rating).
The telephone survey respondents reported 42.5% absolute importance of supporting local business development
and 74.7% reporting a high level of importance (8+ rating).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 1.7% 1.3% 2.1% 0.8% 2.1% 5.5% 5.5% 12.3% 17.8% 19.1% 31.8%
Telephone 3.5% 1.0% 0.9% 2.0% 0.9% 7.5% 2.2% 7.3% 13.3% 18.9% 42.5%
Respondents of the mailed survey reported a mean rating of 7.95 compared to the telephone survey respondents
who reported a mean rating of 8.16.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
1 2 3 4 5 6 7 8 9 10 11
Importance for Central Point to Continue to Support
Local Business Development
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City of Central Point 2014-15 Citizen Survey | Community Development 22
Where to Focus Revitalization Efforts
Respondents were asked to indicate where the revitalization efforts should be focused on. Of the three options
provided, respondents ranked their choices in terms of importance as follows:
1st choice - Pine Street Corridor with 61.9% of respondents
2nd choice – Highway 99 Corridor with 39.3% of respondents
3rd choice – East Pine & Interchange Planning with 51.6% of respondents
Overall, the Pine Street Corridor had the highest proportion of respondents select it as where revitalization efforts
should be focused.
City of Central Point 2014-15 Citizen Survey | Community Development 23
In contrast, the telephone survey responses ranked East Pine & Interchange Planning as the 1st choice, but overall
Highway 99 received the highest proportion of respondents select it as where revitalization efforts should be
focused as illustrated in the chart below.
34.5%
26.6%
31.7%
24.6%
42.6%
29.0%
32.5%
27.1%
33.7%
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%
East Pine Street & Interchange Planning
The Highway 99 Corridor
The Pine Street Corridor
Where Would You Like to See Revitalization Efforts Focused?
1st Choice 2nd Choice 3rd Choice
City of Central Point 2014-15 Citizen Survey | Community Development 24
Parks & Recreation Facilities & Services
Respondents were asked to report the number of times they had used any of the parks & recreation facilities
and/or services. Approximately 29% of respondents reported not having used any parks or recreation facilities
within the last 12 months, 37.9% of respondents reported low usage (1 to 5 times), and 16% of respondents
reported a high level of usage (over 20 times).
Overall, respondents reported a mean frequency of using parks and recreation facilities and services 23.4 times
within the last 12 months. Compared to the telephone survey respondents who reported a mean frequency of
using parks and recreation facilities and services 11.17 times, this is a significant overall increase in reported
usage.
29.1%
37.7%
10.5%
6.4%
16.4%
25.0% 26.0% 24.5%
12.5% 12.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 Times 1-5 Times 6-10 Times 10-20 Times 20+ Times
Frequency of Parks & Recreation Facility or
Service Use
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City of Central Point 2014-15 Citizen Survey | Parks & Recreation Facilities & Services 25
Respondents who reported using the parks & recreation facilities at least once in the last 12 months were then
asked to rate their overall satisfaction with the facilities or services on a scale of 0 to 10 where 0 is “not at all
satisfied” and 10 is “extremely satisfied.”
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 1.9% 0.0% 0.5% 2.4% 1.4% 8.7% 4.3% 11.1% 20.7% 27.9% 21.2% Telephone 1.7% 0.0% 0.6% 0.0% 28.0% 4.4% 3.0% 9.7% 35.0% 8.7% 36.6%
Respondents of the mailed survey reported a mean rating of 7.88 compared to the telephone survey respondents
who reported a mean rating of 8.35.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0 1 2 3 4 5 6 7 8 9 10
Overall Satisfacation with Parks & Recreation
Facilities and Services
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Parks & Recreation Facilities & Services 26
Parks & Recreation Facilities/Services Desired
Respondents were asked to select parks and recreation amenities they would like included in the community
pending funding availability. A majority of respondents reported wanting a year round swimming pool (40.5%),
additional community trails (39.3%) and a dog park (32.2%).
Respondents of the telephone survey were asked on an unaided basis. As a result a graphical comparison is not
provided here. However the most common response was the desire for a year round swimming pool (20.2%),
followed by a dog park (23.8%) and additional community trails/parks (20.2%).
40.5%
19.4%
10.3%
32.2%
15.3%
12.8%
39.26%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
Year Round
Swimming
Pool
Additional
Water Spray
Park
Basketball
Gymnasium
Dog Park Recreation
Classrooms
New Little
League Fields
Additional
Community
Trails
Pending funding availablity, what parks and
recreation amenities would you like included in
the community?
City of Central Point 2014-15 Citizen Survey | Parks & Recreation Facilities/Services Desired 27
Community Sponsored Events
The City sponsors several community events, such as Friday Night Festivals, Battle of the Bones, 4th of July
Parade, the Bike Fair, Community Christmas & Lights Parade, and Recreate Guide Glasses. The mailed survey
asked respondents to provide the frequency of attendance of City sponsored events overall. Most of the
respondents reported attending City sponsored events between 1 and 2 times and 27.6 of respondents attended
more than 2 times. The mean frequency of City sponsored event attendance reported was 7.01 times.
This question cannot be compared to the telephone survey because the raw data is not available for comparison.
30.7%
41.7%
19.7%
7.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0 Times 1-2 Times 3-4 Times 5+ Times
How many times have you attented Community
Sponsored Events in the last 12 months
City of Central Point 2014-15 Citizen Survey | Community Sponsored Events 28
Satisfaction with City Sponsored Events
Respondents who reported attendance at city sponsored events were asked to rate their overall satisfaction with
the events that they attended on a scale from 0 to 10, where 0 is “not at all satisfied” and 10 is “extremely
satisfied.” Respondents reported the highest satisfaction ratings with the 4th of July Parade (8.03) and the
Community Christmas & Lights Parade (7.53). These ratings are proportionally equivalent to the telephone
survey despite variations in the mean satisfaction rating.
7.01
7.29
8.03
6.25
7.53
6.5
4.02
5.39
7.52
3.08
6.97
2.03
0 1 2 3 4 5 6 7 8 9
Friday Night Festivals
Battle of the Bones
4th of July Parade
Bike Fair
Community Christmas & Lights Parade
Recreate Guide Classes
Satisfaction with City Sponsored Events
HR 2014
Mailed
City of Central Point 2014-15 Citizen Survey | Satisfaction with City Sponsored Events 29
Level of Funding for Jackson County Expo
Respondents were asked what level of support they have for funding the Jackson County Expo. A majority of
respondents from both surveys reported support for maintaining current funding.
33.54%
43.67%
9.49%
0.00%
9.9%
50.0%
10.7%
28.5%
More Funding
Maintain Current Funding
Less Funding
Don't Know
0.00%10.00%20.00%30.00%40.00%50.00%60.00%
Level of Support for Jackson County Expo
Mailed
HR 2014
City of Central Point 2014-15 Citizen Survey | Level of Funding for Jackson County Expo 30
Police Department Satisfaction
Respondents were asked to rate their satisfaction with the Central Point police department on two
different characteristics, professionalism and approachability.
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 0.4% 0.8% 1.3% 2.1% 1.7% 3.4% 2.5% 5.9% 21.1% 16.5% 44.3%
Telephone 0.9% 0.1% 0.6% 0.5% 0.9% 7.0% 4.9% 7.5% 12.8% 15.6% 49.2%
Respondents of the mailed survey reported a mean rating of 8.50 compared to the telephone survey respondents
who reported a mean rating of 8.58.
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 1 2 3 4 5 6 7 8 9 10
Satisfaction with Police Department -
Professionalism
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Police Department Satisfaction 31
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 1.4% 0.9% 0.9% 0.9% 2.3% 4.5% 4.5% 8.6% 18.6% 17.7% 39.5% Telephone 1.3% 0.0% 0.2% 1.0% 3.7% 3.5% 9.6% 3.0% 14.1% 16.0% 47.5%
Respondents of the mailed survey reported a mean rating of 8.29 compared to the telephone survey respondents
who reported a mean rating of 8.56.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
1 2 3 4 5 6 7 8 9 10 11
Satisfaction with Police Department -
Approachability
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Police Department Satisfaction 32
Police Department & Safety
Respondents were asked to rate their overall sense of safety living in Central Point on a 0 to 10 scale with 0
representing “very unsafe” and 10 representing “very safe.” Over a ¼ of mailed survey respondents reported
“very safe” compared to 1/3 of telephone survey respondents, and 79.1% of mailed survey respondents reported a
high sense of safety (8+ rating), which is about the same as reported by telephone survey respondents (81.3%).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 0.0% 0.4% 0.0% 0.4% 0.8% 1.7% 3.3% 14.2% 30.5% 21.8% 26.8%
Telephone 0.1% 0.0% 0.0% 0.0% 1.1% 3.0% 3.4% 11.1% 18.3% 29.7% 33.3%
Respondents of the mailed survey reported a mean rating of 8.41 compared to the telephone survey respondents
who reported a mean rating of 8.74.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0 1 2 3 4 5 6 7 8 9 10
Sense of Safety
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Police Department & Safety 33
Support for Monthly Service Levels
Respondents were asked to rate their level of support for a $1 monthly fee to maintain current service levels and a
$2 fee to increase service levels for the following services:
• Parks facilities and maintenance, including repair and replacement of playground equipment
• Recreation programs, including City sponsored events
• Public Safety/Police protection
Respondents were provided with three fee options (e.g. $0, $1, $2) and asked to indicate their support on a scale
of 0 to 10 where 0 represents “not at all likely to support” and 10 represents “very likely to support.”
Parks Facilities & Maintenance Fee
As shown in the chart below, the majority of respondents (40.3%) reported high support (8+ rating) a $1 monthly
fee with 40.3% indicated they would very likely support a $1 fee. Less than 1/3 of respondents reported low
likelihood of supporting the $1fee.
Survey Comparison – Percentage Responses
0 1 2 3 4 5 6 7 8 9 10
$0 Fee 48.8% 10.6% 2.5% 2.5% 0.0% 5.0% 0.8% 3.3% 3.3% 4.1% 24.0%
$1 Fee 11.9% 16.0% 0.0% 2.3% 1.1% 14.2% 2.8% 4.0% 13.1% 8.0% 40.3%
$2 Fee 21.5% 19.6% 2.3% 3.5% 2.3% 4.7% 4.7% 4.1% 7.6% 7.6% 36.6%
Average Level of Support per Fee
Mean
$0 Fee 3.74
$1 Fee 7.09
$2 Fee 6.04
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 1 2 3 4 5 6 7 8 9 10
Support for Parks Facilities & Maintenance Fee
$0 monthly fee
$1 Monthly Fee
$2 Monthly Fee
City of Central Point 2014-15 Citizen Survey | Support for Monthly Service Levels 34
Recreation Programs Fee
The chart below shows that respondents reported the highest level of support (10 rating) for a $1 to maintain
current service levels for recreation programs. Just over a 1/3 of respondents expressed strong support (8+ rating)
for the $1 fee. Respondents reported low likelihood of support (0-2 rating) for the $0 fee (55.5%),and the $2 fee
(49.0%).
Survey Comparison – Percentage Responses
0 1 2 3 4 5 6 7 8 9 10
$0 Fee 41.1% 13.6% 0.8% 3.2% 0.8% 6.5% 4.0% 2.4% 4.8% 4.0% 25.8%
$1 Fee 10.6% 28.6% 0.5% 2.7% 3.7% 17.6% 4.3% 2.1% 9.0% 6.9% 38.3%
$2 Fee 27.9% 16.3% 4.8% 2.7% 4.8% 8.8% 4.8% 5.4% 8.2% 3.4% 23.8%
Average Level of Support per Fee
Mean
$0 Fee 4.27
$1 Fee 6.74
$2 Fee 4.87
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
0 1 2 3 4 5 6 7 8 9 10
Support for Recreation Programs Fee
$0 Monthly Fee
$1 Monthly Fee
$2 Monthly Fee
City of Central Point 2014-15 Citizen Survey | Support for Monthly Service Levels 35
Public Safety/Police Protection Fee
Respondents indicated strong support (10 rating) for both a $1 to maintain (49.4%) and $2 fee (46.0%) to increase
service levels for public safety and police protection. This correlates strongly with 47.3% of respondents
reporting that they are very unlikely to support a $0 fee for this service.
Survey Comparison – Percentage Responses
0 1 2 3 4 5 6 7 8 9 10 $0 Fee 47.3% 7.0% 3.6% 1.8% 1.8% 6.3% 2.7% 3.6% 1.8% 4.5% 23.2%
$1 Fee 11.6% 20.8% 1.2% 0.6% 1.8% 8.5% 3.7% 6.1% 7.9% 6.1% 49.4%
$2 Fee 19.5% 2.9% 2.3% 1.7% 3.4% 6.3% 2.3% 5.2% 8.0% 4.6% 46.0%
Average Level of Support per Fee
Mean
$0 Fee 3.82
$1 Fee 7.34
$2 Fee 6.71
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 1 2 3 4 5 6 7 8 9 10
Support for Public Safety/Police Protection Fee
$0 Montly Fee
$1 Monthly Fee
$2 Monthly Fee
City of Central Point 2014-15 Citizen Survey | Support for Monthly Service Levels 36
Top 3 Spending Priorities for Local Government Programs
Mailed survey respondents were asked to rank their top three spending priorities for local government programs.
Police services were the first choice with 45.2% of respondents followed by road maintenance (28.2%) as the
second choice and street improvements (21.1%) as the third choice.
In contrast, the telephone survey respondents reported the following priorities:
1. Road maintenance and street improvements (41.2%)
2. Parks facilities and recreation programs (18.7%)
3. Other (13.5%)
Items listed as “Other” included the following verbatim responses:
• “Clean up city”
• “Education”
• “General Maintenance”
1.3%
14.0%
1.7%
9.5%
45.2%
18.7%
20.2%
1.7%
16.5%
6.2%
11.6%
19.5%
28.2%
14.9%
2.9%
12.0%
6.6%
17.8%
8.7%
19.5%
21.1%
0%10%20%30%40%50%60%70%80%90%100%
HR/Personnel
Economic Development
Recreation Programs
Parks Facilities
Police Services
Road Maintenance
Street Improvements
Top 3 Spending Priorities
1st Choice
2nd Choice
3rd Choice
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%
Road Maintenance & Improvements
Police Department
Economic Development
Human Services
Parks Facilities and Recreation Programs
Other
Top 3 Spending Priorities for Local Government Programs
1st Choice 2nd Choice 3rd Choice
City of Central Point 2014-15 Citizen Survey | Top 3 Spending Priorities for Local Government Programs 37
• “Making something for the homeless”
• “Increased patrol for code violations”
• “New business”
• “Library”
• “Emergency Services”
• “Find some ways to lower cost of living”
City of Central Point 2014-15 Citizen Survey | Top 3 Spending Priorities for Local Government Programs 38
Community Sponsored Meetings
Respondents were also asked to report the frequency of attending city sponsored meetings, such as the City
Council and Planning Commission meetings. Survey results indicate that 86.8% of mailed survey respondents
have not attended a city sponsored meeting in the last 12 months. This is consistent with the telephone survey
results.
Respondents who reported attending a city sponsored meeting were also asked to rate their satisfaction with the
meetings on a scale from 0 to 10, where 0 is “not at all satisfied” and 10 is “extremely satisfied.” Of those who
attended, 16% reported absolute satisfaction (10 rating) and 36% reported high satisfaction (8+ rating).
Telephone survey respondents provided higher ratings with an average of 7.25. The average satisfaction rating by
mailed survey respondents was 3.65.
85.8%
12.2%
2.0%
86.3%
11.6%
2.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0 TIMES 1-3 TIMES 4+ TIMES
Frequency of Attending City Sponsored Meetings
HR 2014
MAILED
0.0%
8.0%
4.0%
8.0% 8.0%
16.0%
0.0%
20.0%
8.0%
12.0%
16.0%
0.7% 0.7% 0.0% 0.0%
3.8% 4.5%
27.0%
9.0% 10.5%
24.0%
19.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9 10
Overall Satisfaction with City Meetings
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Community Sponsored Meetings 39
Outreach
Importance of Expanding Outreach Efforts
Respondents were asked to rate the importance of Central Point expanding its outreach efforts on a scale from 0 to
10 with 0 representing “not at all important” and 10 representing “extremely important.” Respondents reported
(42.5%) that expanding outreach is moderately important (5-7 rating). This varies from the 50.5% of telephone
survey respondents reporting that expanding outreach has a high level of importance (8+ rating).
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 9.0% 1.0% 1.5% 4.0% 4.0% 20.5% 9.0% 13.0% 20.0% 7.5% 10.5%
Telephone 8.6% 0.2% 2.6% 2.0% 1.1% 12.5% 8.7% 13.8% 17.6% 6.3% 26.6%
Respondents of the mailed survey reported a mean rating of 6.12 compared to the telephone survey respondents
who reported a mean rating of 6.90.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9 10
Importance of Expanding the City's Outreach Efforts
Mailed
HR 2014
City of Central Point 2014-15 Citizen Survey | Outreach 40
Frequency of Use – Information Sources
Newsletter
Respondents were asked how many times they have read the City’s monthly newsletter in the last 12 months. The
majority of respondents who read the newsletter reported reading every edition of the newsletter. Only 7.8% of
respondents reported not reading it at all. The survey results show that mailed respondents (92.3%) read the
newsletter more frequently than telephone survey respondents (68.7%) who reported reading the newsletter.
City of Central Point 2014-15 Citizen Survey | Outreach 41
Respondents were also asked to rate their satisfaction with the newsletter in terms of its usefulness on a scale from
0 to 10 where 0 is not at all satisfied and 10 is very satisfied. Of those who read it, 31.6% respondents from the
mailed survey were very satisfied with the newsletter’s usefulness. This is similar to results from the telephone
survey, which reported 28.6 absolute satisfaction.
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 0.5% 1.4% 0.9% 0.9% 0.5% 6.0% 6.5% 13.5% 22.8% 15.3% 31.6% HR Mailed 0.6% 0.0% 0.3% 0.8% 4.3% 7.1% 6.5% 12.9% 26.0% 12.7% 28.6%
Respondents of the mailed survey reported a mean rating of 8.08 compared to the telephone survey respondents
who reported a mean rating of 7.94
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
0 1 2 3 4 5 6 7 8 9 10
Newsletter Ratings
Mailed
HR 2014
City of Central Point 2014-15 Citizen Survey | Outreach 42
Website
Similarly respondents were asked how many times they have visited the City’s website in the last 12 months. The
majority of respondents (43.6%) have not visited the website, which is consistent with the telephone survey
results.
Respondents who reported visiting the website at least once in the last 12 months were then asked to rate how
informative the website was on a scale of 0 to 10 where 0 is “not at all informative” and 10 is “very informative.”
Survey Response Comparison
0 1 2 3 4 5 6 7 8 9 10
Mailed 10.0% 0.0% 0.7% 3.6% 2.1% 11.4% 10.7% 18.6% 19.3% 15.0% 8.6%
HR Mailed 4.2% 0.2% 0.5% 0.0% 3.0% 7.0% 15.9% 9.3% 25.8% 8.3% 25.8%
Respondents of the mailed survey reported a mean rating of 6.47 compared to the telephone survey respondents
who reported a mean rating of 7.48.
43.6%
31.8%
20.9%
3.6%
54.3%
15.7% 16.4% 13.6%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 Times 1-3 Times 4-10 Times 11+ Times
Number of Times Respondents Used the City's
Website in the Past 12 Months
MAILED
HR 2014
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
0 1 2 3 4 5 6 7 8 9 10
How Informative was the City's Website
MAILED
HR 2014
City of Central Point 2014-15 Citizen Survey | Outreach 43
Sources of Information Utilized
Respondents were asked what sources of information they utilize to learn what is happening in Central
Point. Where the mailed survey respondents were given specific choices, telephone respondents were
asked on an unaided basis. In both studies, the City’s newsletter (74.9%) was reported as the source
used the most by far. Local television sources (40.3%) and world of mouth (38.7%) followed as the
most highly used sources by mailed survey respondents. Telephone survey respondents utilized the
newspaper (19.8%) more than television (12.8%). The distribution for both surveys is provided below.
19.8%
4.1%
40.3%
3.3%
36.6%
36.6%
21.4%
74.9%
38.7%
7.0%
1.9%
12.8%
1.3%
19.8%
4.2%
13.4%
50.2%
27.2%
1.3%
1.9%
1.3%
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%
Social Media
City Staff
Local Television Channels
Business Organizations
Local Newspaper
Recreate Guide
City Website
City Newsletter
Word of Mouth
Community Events
Local Radio
Community Organizations
Sources of Information Utilized
HR 2014
Mailed
City of Central Point 2014-15 Citizen Survey | Outreach 44
Most Trustworthy Source of Information
Respondents were then asked which of the sources of information they found to be the most trustworthy in terms
of accuracy and relevance. The city newsletter was seen as the most trustworthy by respondents of the mailed
survey (72.0%) and second was the media (TV, Radio, etc.) with 34.0% selecting it as the most trustworthy
source. Telephone survey respondents reported (50.2%) the newsletter as the most trustworthy source of
information followed by neighbors/residents (27.2%).
11.9%
23.5%
34%
17.3%
32.9%
72.0%
20.6%
7.4%
7.0%
1.9%
12.8%
1.3%
13.4%
50.2%
27.2%
1.3%
0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%
Social Media
City Staff
Media (TV/Newspaper, etc.)
Business Owners
City Website
City Newsletter
Neighbors/Residents
Central Point Elected Officials
Most Trustworthy Information Utilized
HR 2014
Mailed
City of Central Point 2014-15 Citizen Survey | Outreach 45