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Home My WebLink About2015 Survey Presentation FinalCity of Central Point: 2015 Residential Satisfaction Survey February 26, 2015 Prepared by Hebert Research, Inc. Research Goal Determine the overall satisfaction of the city services and quality of life in the city. Conduct a multiyear comparative analysis to identify longitudinal changes. Research Objectives (Demographics) •Measure length of Residency in Central Point •Identify: –Housing type –Rent / own –Gender –Education level Methodology •Stratified probability sample –True Probability Sample –Residents Within Central Point Incorporated Area •Data collected using an Interactive Voice Survey •Univariate analysis •Multivariate Analysis •Margin of Error –±5.0% at 95% Confidence Level Respondent Profile Years Lived in Central Point Statistic 2010 2012 2014 Mean 16.2 19.47 23.86 Standard Deviation 14.515 16.527 17.34 Significance 0.067 Gender Gender 2010 2012 2014 Female 58.50%61.50%58.10% Male 41.50%38.50%41.90% Significance 0.589 Weighted Age Distribution Age Range 2010 2012 2014 18 to 24 11.0%11.0%11.0% 25 to 34 20.2%20.2%17.0% 35 to 44 20.7%20.7%20.4% 45 to 54 16.9%16.9%12.3% 55 to 64 11.3%11.3%20.1% 65 and Older 19.9%19.9%19.2% Respondent Profile 81.30% 18.70% 74.30% 25.70% 77.22% 22.79% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Own Rent Own or Rent 2010 2012 2014 45.50% 21.70%25.00% 6.90% 0.10% 0.00%5.00% 10.00% 15.00% 20.00%25.00%30.00%35.00%40.00%45.00% 50.00% Highest Education Level Completed Most Enjoyable Aspect of Living in Central Point Most Enjoyable Aspect of Living in Central Point Reason 2010 2012 2014 Sig. Quiet Neighborhoods 20.1%25.9%11.5%.123 Scenery and Environment 6.3%3.0%9.3%< .001 Small Town Feel 44.4%37.6%24.4%.025 Safety 2.8%4.1%8.3%< .001 Schools 5.2%5.9%2.3%.520 Parks and Recreation 4.2%6.3%5.8%.764 Community Events 1.0%0.1%2.0%< .001 Other 16.0%17.3%33.2%< .001 Improvements to Central Point What Improvement Would Make Central Point More Livable Reason 2010 2012 2014 Sig. Improved Roads & Streets 23.50%9.70%13.80%< .001 More Businesses and Economic Growth 23.40%17.10%27.10%< .001 More Recreational & Cultural Opportunities 7.60%3.40%3.80%.146 Traffic Congestion 5.10%7.10%14.10%< .001 More Sidewalks and Streetscapes 4.90%11.80%8.00%.007 Increase of Crime Reduction and Safety 4.80%5.10%1.80%.202 More Parks 2.20%2.10%3.30%.038 Increased Public Transit 1.40%0.00%0.90%< .001 Increased Availability of Parking 0.90%1.20%0.50%.519 Other 26.20%42.60%26.70%.194 Satisfaction –Dates & Times for Special City Events Descriptive Statistics Statistic 2014 Mean 8.20 Standard Deviation 1.936 Kurtosis 2.267 1.02%0.00%0.00%1.57%0.00% 9.28% 4.37% 12.05% 25.03% 8.99% 37.70% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 0 1 2 3 4 5 6 7 8 9 10 Satisfaction –Accessibility to Council Members Descriptive Statistics Statistic 2014 Mean 6.81 Standard Deviation 2.817 Kurtosis 0.325 7.15% 0.85%1.69%2.59%1.68% 17.33% 6.96%8.02% 23.95% 11.24% 18.53% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 0 1 2 3 4 5 6 7 8 9 10 Satisfaction –City Communication with its Residents Descriptive Statistics Statistic 2014 Mean 7.65 Standard Deviation 2.148 Kurtosis 2.127 1.80%0.60%0.60% 2.92% 0.60% 8.36%6.84% 13.82% 31.39% 8.80% 24.26% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 0 1 2 3 4 5 6 7 8 9 10 Satisfaction -Traffic Congestion in Central Point Descriptive Statistics Statistic 2014 Mean 7.18 Standard Deviation 2.383 Kurtosis 1.299 3.66% 0.64%0.21% 2.59% 5.40% 9.10% 5.72% 20.90% 22.50% 11.28% 18.01% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 0 1 2 3 4 5 6 7 8 9 10 Satisfaction –Road/Street Conditions Descriptive Statistics Statistic 2014 Mean 7.13 Standard Deviation 2.374 Kurtosis 1.117 3.15% 0.21% 2.13% 4.19%3.30% 8.44% 4.61% 21.86% 25.78% 9.99% 16.34% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 0 1 2 3 4 5 6 7 8 9 10 Satisfaction –Accessibility of Forms and/or Applications 3.61% 17.00% 0.00%0.00%0.86% 15.54% 2.98% 17.17% 19.45% 16.76% 23.46% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 0 1 2 3 4 5 6 7 8 9 10 Descriptive Statistics Statistic 2014 Mean 7.60 Standard Deviation 2.280 Kurtosis 2.376 City Satisfaction Summary Satisfaction with Central Point Reason 2010 2012 2014 Sig. Times and Dates for Special Events 8.07 8.00 8.20 .841 Accessibility to Council Members 7.43 6.76 6.81 .001 City's Level of Communication with Residents 7.44 7.13 7.65 .816 Traffic Congestion 6.44 6.62 7.18 .013 Road/Street Conditions 7.13 .026 Accessibility of Forms/Applications 7.18 6.18 7.60 .117 Values Important to Quality of Life in Central Point 92.48% 77.73%77.09% 66.43%66.18%64.85%58.39% 10.94% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% Importance of Downtown to Overall Development and Image of the City 0 1 2 3 4 5 6 7 8 9 10 2012 2.0%0.7%1.6%4.2%1.3%13.2%9.7%15.0%20.3%8.5%23.5% 2014 1.0%0.5%0.8%1.4%1.2%6.0%5.3%18.1%17.0%10.8%38.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 2012 2014 Descriptive Statistics Statistic 2012 2014 Mean 7.25 8.12 Standard Deviation 2.374 2.062 Kurtosis 0.511 2.148 Significance p = .001 Discriminant Analysis –Importance of Downtown Importance of Central Point’s Downtown to the Overall Development and Image of the City Variable Function Importance of Supporting Local Business Development .749 Age .484 Satisfaction –Road/Street Conditions .309 Satisfaction –Dates and Times for City Events .301 Satisfaction –City Communication with Residents .271 Home Ownership .221 Gender .143 Satisfaction –Traffic Congestion .132 Importance –Expand Outreach Efforts .103 Satisfaction –Accessibility of Forms and/or Applications -.062 Satisfaction –Accessibility to Council Members .017 Length of Central Point Residency .014 Importance –Support Local Business Development Through Programs Such as Destination Business Training 3.5%1.0%0.9%2.0%0.9% 7.5% 2.2% 7.3% 13.3% 18.9% 42.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 0 1 2 3 4 5 6 7 8 9 10 Descriptive Statistics Statistic 2014 Mean 8.16 Standard Deviation 2.525 Kurtosis 2.568 Where to Focus Revitalization Efforts 34.5% 26.6% 31.7% 24.6% 42.6% 29.0% 32.5% 27.1% 33.7% 0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0% East Pine Street & Interchange Planning The Highway 99 Corridor The Pine Street Corridor 1st Choice 2nd Choice 3rd Choice Parks & Recreation Facilities & Services Use 24.98%25.99%24.54% 12.49%12.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 0 Times 1 to 5 Times 6 to 10 Times 10 to 20 Times Over 20 Times Descriptive Statistics Statistic 2014 Mean 11.17 Standard Deviation 17.602 Kurtosis 7.333 Satisfaction with Parks & Recreation Facilities and Services 1.71%0.00%0.57%0.00% 28% 4.35%3.03% 9.73% 34.97% 8.72% 36.63% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 0 1 2 3 4 5 6 7 8 9 10 Descriptive Statistics Statistic 2014 Mean 8.35 Standard Deviation 1.844 Kurtosis 6.134 Frequency of Use –City Sponsored Events Descriptive Statistics Statistic Friday Night Festivals Battle of the Bones 4th of July Parade Bike Fair Community Christmas & Lights Parade Recreate Guide Classes Mean 1.04 0.53 0.74 0.19 0.64 0.12 Standard Deviation 2.862 1.018 1.747 0.528 1.295 0.721 Kurtosis 8.800 51.730 681.157 22.479 36.427 138.135 Proportion That Have Attended Statistic Friday Night Festivals Battle of the Bones 4th of July Parade Bike Fair Community Christmas & Lights Parade Recreate Guide Classes Proportion 20.5%40.0%64.3%14.8%46.8%6.4% Satisfaction with City Sponsored Events Descriptive Statistics Statistic Friday Night Festivals Battle of the Bones 4th of July Parade Bike Fair Community Christmas & Lights Parade Recreate Guide Classes Mean 4.02 5.39 7.52 3.08 6.97 2.03 Standard Deviation 4.051 3.983 3.119 3.587 3.422 3.682 Kurtosis -1.772 -1.572 0.549 -1.555 -0.321 0.410 Frequency of Attending City Sponsored Meetings 85.80% 12.20% 2.00% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00% 0 Times 1 to 3 Times Over 3 Times Descriptive Statistics Statistic 2014 Mean 0.34 Standard Deviation 1.299 Kurtosis 89.008 Overall Satisfaction with City Sponsored Meetings 0.70%0.70%0.00%0.00% 3.80%4.50% 27.00% 9.00%10.50% 24.00% 19.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 0 1 2 3 4 5 6 7 8 9 10 Descriptive Statistics Statistic 2014 Mean 7.55 Standard Deviation 2.026 Kurtosis 0.893 Overall Satisfaction with Police Department Overall Satisfaction with Police Department Statistic 2010 2012 2014 Mean 7.60 7.66 8.52 Standard Deviation 2.945 2.899 1.484 Significance < 0.001 Descriptive Statistics Statistic Professionalism Approachability Mean 8.58 8.46 Standard Deviation 1.949 2.092 Kurtosis 3.237 2.759 Overall Sense of Safety 0.1%0.0%0.0%0.0%1.1% 3.0%3.4% 11.1% 18.3% 29.7% 33.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 0 1 2 3 4 5 6 7 8 9 10 Overall Sense of Safety in Central Point Statistic 2010 2012 2014 Mean 8.62 8.51 8.74 Standard Deviation 1.368 1.707 1.484 Significance .152 Parks & Recreation Facilities Desired 41.3% 23.8% 20.2% 0.8%1.6% 12.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Year Round Swimming Pool Dog Park Additional Community Trails/Parks Senior Activities Sports Fields/Courts Other Top 3 Spending Priorities for Local Government Programs 0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0% Road Maintenance & Improvements Police Department Economic Development Human Services Parks Facilities and Recreation Programs Other Road Maintenance & Improvements Police Department Economic Development Human Services Parks Facilities and Recreation Programs Other 1st Choice 41.2%15.1%1.4%1.4%18.7%16.2% 2nd Choice 19.4%10.9%0.7%1.1%26.4%17.6% 3rd Choice 7.4%2.5%2.1%0.7%8.5%13.5% 1st Choice 2nd Choice 3rd Choice Level of Funding for Jackson County Expo Level of Support for Jackson County Expo 2012 2014 More Funding 16.99%33.54% Maintain Current Funding 64.81%43.67% Less Funding 11.65%9.49% Significance < .001 33.54% 43.67% 9.49% More Funding Maintain Current Funding Less Funding Support for Monthly Fee to Maintain Current Service Levels Support to Fee Maintain Current Service Levels $6 $4 $2 Parks & Maintenance Including Repair, Replacement of Playground Equipment 6.75 6.46 6.53 Recreation Programs Including City Sponsored Events 5.48 6.17 6.16 Public Safety & Police Protection 6.24 6.84 6.65 Importance of Expanding Outreach Efforts 8.6% 0.2% 2.6%2.0%1.1% 12.5% 8.7% 13.8% 17.6% 6.3% 26.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 0 1 2 3 4 5 6 7 8 9 10 Descriptive Statistics Statistic 2014 Mean 6.90 Standard Deviation 2.967 Kurtosis 0.228 Frequency of Use –Sources of Information 31.3% 18.7%16.0% 34.0% 54.3% 15.7%16.4% 13.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 0 Times 1 to 3 Times 4 to 10 Times Over 10 Times Newlsetter Website Rating City Information Sources 0 1 2 3 4 5 6 7 8 9 10 Newsletter Usefulness 0.6%0.0%0.3%0.8%4.3%7.1%6.5%12.9%26.0%12.7%28.6% Website - Informative 4.2%0.2%0.5%0.0%3.0%7.0%15.9%9.3%25.8%8.3%25.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Descriptive Statistics Statistic Newsletter Usefulness Website -Informative Mean 7.94 7.48 Standard Deviation 1.929 2.387 Kurtosis 1.123 2.077 Sources of Information Utilized Sources of Information Utilized Source 2010 2012 2014 Sig. Word of Mouth 43.8%35.7%27.2%< .001 City Newsletter 62.8%64.3%50.2%< .001 Parks & recreation Activity Guide 43.5%37.7%4.2%< .001 City Hall 9.2%5.9%1.9%< .001 Local Newspaper 53.3%45.2%19.8%< .001 City Website 26.6%20.0%13.4%< .001 Business Organizations 7.3%4.4%1.3%.001 Community Organizations 10.1%4.6%1.3%< .001 Local Television 44.8%44.5%12.8%< .001 Local Radio 20.7%17.1%1.9%< .001 Social Networking Sites 6.5%8.3%7.0%.614 Community Events 22.0%15.4%1.3%< .001 Most Trustworthy Source of Information Most Trustworthy Source of Information Source 2010 2012 2014 Sig. City Newsletter 50.8%55.0%47.6%.134 Media 35.5%30.2%41.1%.010 City of Central Point Elected Officials 9.8%12.5%4.9%.002 City of Central Point Employees & Staff 24.6%21.9%3.6%< .001 Neighbors/Residents 29.2%30.5%21.4%.017 Business Owners 26.2%20.9%1.9%< .001 Other 7.1%6.9%4.2%.229 Conclusions