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2014-15 Citizen Satisfaction Survey
Mailed Results Summary
April 9, 2015
Table of Contents
Executive Summary 5
Respondent Profile 7
Most Enjoyable Aspect of Living in Central Point 10
General Satisfaction 12
Dates & Times for Special City Events 12
Accessibility to Council Members 13
City Communication with its Residents 14
Traffic Congestion in Central Point 15
Road/Street Condition in Central Point 16
Accessibility of Forms and/or Applications 17
Satisfaction Summary 18
Values Important to Quality of Life 19
Qualities that make Central Point a Great Place to Live, Work and Play for all Ages 20
Community Development 21
Importance of Central Point’s Downtown 21
Importance for Central Point to Support Local Business Development 22
Where to Focus Revitalization Efforts 23
Parks & Recreation Facilities & Services 25
Parks & Recreation Facilities/Services Desired 27
Community Sponsored Events 28
Satisfaction with City Sponsored Events 29
Level of Funding for Jackson County Expo 30
Police Department Satisfaction 31
Police Department & Safety 33
Support for Monthly Service Levels 34
Parks Facilities & Maintenance Fee 34
Recreation Programs Fee 35
Public Safety/Police Protection Fee 36
Top 3 Spending Priorities for Local Government Programs 37
Community Sponsored Meetings 39
Outreach 40
Importance of Expanding Outreach Efforts 40
Frequency of Use – Information Sources 41
Newsletter 41
Website 43
Sources of Information Utilized 44
Most Trustworthy Source of Information 45
Executive Summary 5
Respondent Profile 7
Most Enjoyable Aspect of Living in Central Point 10
General Satisfaction 12
Dates & Times for Special City Events 12
Accessibility to Council Members 13
City Communication with its Residents 14
Traffic Congestion in Central Point 15
Road/Street Condition in Central Point 16
Accessibility of Forms and/or Applications 17
Satisfaction Summary 18
Values Important to Quality of Life 19
Qualities that make Central Point a Great Place to Live, Work and Play for all Ages 20
Community Development 21
Importance of Central Point’s Downtown 21
Importance for Central Point to Support Local Business Development 22
Where to Focus Revitalization Efforts 23
Parks & Recreation Facilities & Services 25
Parks & Recreation Facilities/Services Desired 27
Community Sponsored Events 28
Satisfaction with City Sponsored Events 29
Level of Funding for Jackson County Expo 30
Police Department Satisfaction 31
Police Department & Safety 33
Support for Monthly Service Levels 34
Parks Facilities & Maintenance Fee 34
Recreation Programs Fee 35
Public Safety/Police Protection Fee 36
Top 3 Spending Priorities for Local Government Programs 37
Community Sponsored Meetings 39
Outreach 40
Importance of Expanding Outreach Efforts 40
Frequency of Use – Information Sources 41
Newsletter 41
Website 43
Sources of Information Utilized 44
Most Trustworthy Source of Information 45
Executive Summary
Following completion of the statistically valid telephone survey conducted by Hebert Research in January of this year, the city staff initiated a direct mailing survey to every utility
account in the city. Of roughly 6,000 surveys sent out, 243 were completed and returned. We were on pace to collect about 400 surveys, but the response level fell sharply after reaching
200.
There are differences between the the telephone and mailed surveys for the following reasons:
Telephone surveys provide more random and accurate results because the sample is not self-selective.
Telephone surveys generally have higher response rates than mailed surveys.
Respondents of mailed surveys are more self-selected and are therefore less random.
Response rates from mailed surveys are typically lower.
Several of the questions in the telephone survey were asked on an unaided basis, whereas the mailed survey provided pre-selected options for respondents to choose from.
Respondent age provides a clear illustration of the differences between the telephone and direct mail survey. Where telephone survey respondents were equally distributed among age categories,
the direct mail survey respondents were predominantly represented by ages 55 and over. This may account for variability in responses between many of the survey questions.
Key findings of the mailed survey, as compared to the telephone survey are provided below:
Small town feel was highly rated by both surveys as the most enjoyable aspect of living in Central Point. However, more mail survey respondents rated scenery and environment and quiet
neighborhoods as more enjoyable aspects of living in Central Point.
Satisfaction with the City of Central Point was generally lower among the direct mail respondents than telephone respondents with the exception of “The City’s level of communication
with its citizens” and “accessibility to Council members.” Responses in these two categories were very similar with high ratings overall.
Despite lower satisfaction ratings overall, the ratings reflect moderate to high satisfaction consistent with the telephone survey findings.
The most important value to quality of life in Central Point was “Safe neighborhoods and parks” among respondents of both surveys.
Residents who responded to the direct mail survey reported the second highest value as “Financially balanced government” where telephone respondents reported “Family oriented community.”
This change is likely explained by differences in age category representation between the survey respondents.
The importance of the downtown to the overall development and image of the City was highly rated among respondents of both surveys.
Support for economic development and more businesses found by the telephone survey results was reinforced by the mailed survey results, which also found that there is a high level of
importance for supporting local business development through programs such as the destination business training.
Respondents of the direct mail survey placed a higher priority on revitalizing the Pine Street Corridor than East Pine and Interchange Planning.
The year round swimming pool was the facility most desired by residents in both surveys.
Most residents that responded to the direct mail survey have attended city sponsored events in the last twelve months. Overall satisfaction ratings were very high for all events with
the 4th of July Parade and Community Christmas and Lights Parade being the highest rated.
Most residents (both surveys) support maintaining current funding levels for the Jackson County Expo.
Satisfaction with the Police Department in the areas of professionalism, approachability and overall sense of safety were very high for both surveys.
Overall there was moderate for a $1 fee for parks maintenance, recreation programs and public safety/police services with the highest support being expressed for police services. It
is important to note that residents also indicated a medium level of support for a $2 fee for police services. These results are consistent with the findings from the telephone survey.
Top spending priorities varied between the surveys. Mailed survey respondents rated police and road maintenance as the top two priorities for local government spending while telephone
respondents rated road maintenance and parks & recreation facilities as the top two priorities.
The importance of expanding outreach was more moderate among mail survey respondents than the telephone survey respondents.
This may be explained by the higher frequency of use of the newsletter, higher satisfaction ratings and level of trust reported for the newsletter as well as other city news sources
(e.g. website, staff, elected officials, and social media).
Respondent Profile
There was greater representation by males in the mailed survey by 5%. This difference is not significant. There were no significant differences found in in gender representation by
the telephone survey findings.
/
Respondents of the Hebert Research telephone survey were more equally distributed among age categories, with 39.3% of respondents being over the age of 55 as opposed to the telephone
survey. In this survey, respondents ages 55 and over accounted for 70.3% of the population sample.
/
The number of years that respondents had lived in Central Point was categorized into four modal classes. Respondents of the telephone survey reported an average length of residency
in Central point of 23.86 years. Respondents of the mailed survey reported an average length of residency in Central Point of 17.18 years. The graph below illustrates the distribution
in years lived in Central Point for both the telephone and mailed surveys.
/
Similar to the telephone survey, most of mailed survey respondents (95.1%) reported that they own their home while 4.1% reported renting their home. There are 18.7% fewer renters represented
in the mail survey than the telephone survey.
/
When asked the highest level of education achieved, the highest number of respondents of the mailed survey reported having a high school diploma or GED, which is consistent with the
telephone survey. Higher education attainment varied with generally fewer respondents having higher education degrees with the exception of those with Bachelor’s degrees (BA/BS).
Despite variations, these differences are not significant.
/
Most Enjoyable Aspect of Living in Central Point
Respondents were asked to name what they enjoyed most about living in Central Point. It is important to note that the telephone survey respondents were asked on an unaided basis whereas,
the mailed survey provided pre-determined choices.
The highest portion of mailed survey respondents reported “scenery and environment,” “quiet neighborhoods” and “small town feel” as the most enjoyable aspects of living in Central Point.
Although the distribution of responses was similar across the top three aspects residents enjoy most, there were fewer overall responses in all categories except “small town feel.”
/
There were a number of “other” responses in both surveys, which are very similar in content. The largest portion of “other" responses for both surveys had to do with the location of
Central Point and easy access to stores and services common of metropolitan areas. Common verbatim responses are listed below for both surveys:
Mailed Survey
Telephone Survey
"Generally quiet, great people"
"Proximity to services"
"Closeness to amenities, no traffic jams"
"People"
"Responsive City government"
"Weather"
“Close to shopping/doctors but not in city"
"Police response, emergency or non-emergency"
"Lower priced housing but near Medford"
"Hearing and seeing the trains"
"No electronic messaging boards"
“Location”
“It’s a nice kept town”
“It’s home. Good community, great neighbors”
“Good central location, close to everything”
“I like the rural feeling of it and you’re still close to hospital and stores.”
“Enjoy the weather and scenery”
“Clean place. I love the people. Good government.”
General Satisfaction
Dates & Times for Special City Events
Respondents were asked to rate their level of satisfaction with the City’s dates and times for special city events on a scale from 0 to10 where 0 represented “not at all satisfied” and
10 represented “extremely satisfied.” Response distributions between surveys were very similar. Despite variation in the percentage of responses received for each category, most respondents
(58.8%) reported a high level of satisfaction (response of 8+).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
2.3%
0.5%
1.9%
0.5%
2.8%
10.6%
6.9%
15.7%
21.8%
13.4%
23.6%
Telephone
1.0%
0.0%
0.0%
1.6%
0.0%
9.3%
4.4%
12.1%
25.0%
9.0%
37.7%
Respondents of the mailed survey reported a mean rating of 7.53 compared to the telephone survey respondents who reported a mean rating of 8.20.
Accessibility to Council Members
Respondents were also asked to rate their satisfaction of the accessibility to council members on the same 0 to 10 scale. It was found that 39.9% reported a high level of satisfaction
(8+ rating) and 13.5% reported extreme satisfaction (10 rating).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
4.7%
1.2%
1.8%
2.4%
4.1%
18.8%
10.6%
16.5%
17.6%
8.8%
13.5%
Telephone
7.2%
0.9%
1.7%
2.6%
1.7%
17.3%
7.0%
8.0%
24.0%
11.2%
18.5%
Respondents of the mailed survey reported a mean rating of 6.57 compared to the telephone survey respondents who reported a mean rating of 6.81.
City Communication with its Residents
Respondents were then asked to rate their level of satisfaction with the City of Central Point’s communication with its citizens on the same 0 to 10 scale. Almost one quarter of all
respondents for both surveys reported absolute satisfaction with Central Point’s communication with its citizens and almost two-thirds for each survey reported high satisfaction (8+
rating) with Central Point’s level of communication.
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
3.9%
2.2%
2.2%
2.9%
2.2%
9.1%
7.8%
10.0%
23.4%
14.7%
23.8%
Telephone
1.8%
0.6%
0.6%
2.9%
0.6%
8.4%
6.8%
12.8%
31.4%
8.8%
24.3%
Respondents of the mailed survey reported a mean rating of 7.37 compared to the telephone survey respondents who reported a mean rating of 7.65.
Traffic Congestion in Central Point
Respondents were asked to rate their level of satisfaction with traffic congestion in Central Point on the same 0 to 10 scale. Over one third of mailed survey respondents (37.8%) reported
high levels of satisfaction (8+ rating) with traffic congestion in Central Point and 8.4% reported extreme satisfaction (10 rating). Satisfaction levels were reported highest in the
average to above average rating categories (5-7 rating) by mailed survey respondents compared to telephone survey respondents who reported higher levels of satisfaction (8+ rating).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
3.4%
0.4%
6.7%
4.6%
5.9%
15.5%
11.3%
14.7%
18.9%
10.5%
8.4%
Telephone
6.6%
0.6%
0.2%
2.6%
5.4%
9.1%
5.7%
20.9%
22.5%
11.3%
18.0%
Respondents of the mailed survey reported a mean rating of 6.29 compared to the telephone survey respondents who reported a mean rating of 7.18.
Road/Street Condition in Central Point
Respondents were asked to rate satisfaction with road/street conditions independent of traffic congestion. One third of mailed survey respondents reported high levels of satisfaction
(8+ rating), which is 18.6% less than the telephone survey. Similarly, there was about a 10% decrease in mailed survey respondents reporting extreme satisfaction with the road/street
conditions.
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
1.7%
3.8%
5.1%
7.2%
7.2%
13.6%
11.1%
16.6%
18.7%
8.5%
6.4%
Telephone
3.2%
0.2%
2.1%
4.2%
3.3%
8.4%
4.6%
21.9%
25.8%
10.0%
16.3%
Respondents of the mailed survey reported a mean rating of 6.07 compared to the telephone survey respondents who reported a mean rating of 7.13.
Accessibility of Forms and/or Applications
Respondents were asked to rate overall satisfaction with the accessibility to forms and/or applications the City provides or requires. Approximately 15% of mailed survey respondents
reported extreme satisfaction (10 rating) with accessibility of forms and/or applications the City provides/requires, and 50.5% reported high levels of satisfaction (8+ rating).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
3.4%
2.8%
1.1%
1.7%
4.5%
18.8%
6.3%
10.8%
21.6%
13.6%
15.3%
Telephone
3.6%
17.0%
0.0%
0.0%
0.9%
15.5%
3.0%
17.2%
19.5%
16.8%
23.5%
Respondents of the mailed survey reported a mean rating of 6.87 compared to the telephone survey respondents who reported a mean rating of 7.60.
Satisfaction Summary
The following figure shows the summary of satisfaction with Central Point and comparisons between the direct mail survey and the telephone survey results. There are differences in each
of these categories, the least prominent being “Accessibility to Council Members” and “The City’s Level of Communication with its Citizens.”
/
Values Important to Quality of Life
Respondents were asked to select which values were important to their quality of life in central Point. Each respondent was allowed to select multiple values. A majority of the mailed
survey respondents reported Safe Neighborhoods & Parks (91.8%), Financially Balanced Government (62.0%) and Family Oriented Community (51.0%) are the most important values to quality
of life. In contrast, the telephone survey respondents reported Safe Neighborhoods & Parks (92.2%), Quality Education (77.7%) and Family Oriented Community (77.1%).
/
Safe Neighborhoods & Parks
Quality Education
Accessible Hospital/
Healthcare
Local Employment Opportunities
Family Oriented Community
Accountable City Leaders
Financially Balanced Government
Mailed
91.8%
39.2%
36.3%
18.4%
51.0%
42.9%
62.0%
Telephone
92.5%
77.7%
66.2%
58.4%
77.1%
66.4
64.9
Other verbatim responses include:
“Neighborhood/Good Neighbors”
“Shopping choices for basic needs”
“Zoning/Housing Opportunities”
Qualities that make Central Point a Great Place to Live, Work and Play for all Ages
Respondents were asked to rate several factors in terms of their importance in making the City of Central Point a great place to live, work and play for all ages on a scale of 0 to 10
where 0 is “not at all important” and 10 is “extremely important.”
/
Community Development
Importance of Central Point’s Downtown
Respondents were asked to rate the importance of Central Point’s downtown to the overall development and image of the city on a scale from 0 to 10 where 0 represented “not at all important”
and 10 represented “extremely important.” Mailed survey results indicate that 38.6% of respondents reported absolute importance of Central Point’s downtown to the overall development
and image of the City and over ¾ of all respondents (77.6%) reported a high level of importance (8+ rating).
Roughly the same number of the telephone survey respondents reported absolute importance of the downtown to the overall development and image of the City; however, 55.8% rated this as
having high importance (8+ rating). This accounts for a 21.8% increase in importance being reported by mailed survey respondents..
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
0.4%
0.8%
0.8%
1.2%
1.2%
2.9%
5.4%
9.5%
19.5%
19.5%
38.6%
Telephone
1.0%
0.5%
0.8%
1.4%
1.2%
6.0%
5.3%
18.1%
17.0%
10.8%
38.0%
Respondents of the mailed survey reported a mean rating of 8.42 compared to the telephone survey respondents who reported a mean rating of 8.12.
Importance for Central Point to Support Local Business Development
Respondents were also asked the importance for Central Point to support local business development through programs such as destination business training which teaches independent businesses
on how to attract customers from outside of the city on the same 0 to 10 scale. Mailed survey results indicate that 31.8% place absolute importance on continuing to support local business
development and 68.7% reported a high level of importance (8+ rating).
The telephone survey respondents reported 42.5% absolute importance of supporting local business development and 74.7% reporting a high level of importance (8+ rating).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
1.7%
1.3%
2.1%
0.8%
2.1%
5.5%
5.5%
12.3%
17.8%
19.1%
31.8%
Telephone
3.5%
1.0%
0.9%
2.0%
0.9%
7.5%
2.2%
7.3%
13.3%
18.9%
42.5%
Respondents of the mailed survey reported a mean rating of 7.95 compared to the telephone survey respondents who reported a mean rating of 8.16.
Where to Focus Revitalization Efforts
Respondents were asked to indicate where the revitalization efforts should be focused on. Of the three options provided, respondents ranked their choices in terms of importance as follows:
1st choice - Pine Street Corridor with 61.9% of respondents
2nd choice – Highway 99 Corridor with 39.3% of respondents
3rd choice – East Pine & Interchange Planning with 51.6% of respondents
Overall, the Pine Street Corridor had the highest proportion of respondents select it as where revitalization efforts should be focused.
/
In contrast, the telephone survey responses ranked East Pine & Interchange Planning as the 1st choice, but overall Highway 99 received the highest proportion of respondents select it
as where revitalization efforts should be focused as illustrated in the chart below.
/
Parks & Recreation Facilities & Services
Respondents were asked to report the number of times they had used any of the parks & recreation facilities and/or services. Approximately 29% of respondents reported not having used
any parks or recreation facilities within the last 12 months, 37.9% of respondents reported low usage (1 to 5 times), and 16% of respondents reported a high level of usage (over 20
times).
/
Overall, respondents reported a mean frequency of using parks and recreation facilities and services 23.4 times within the last 12 months. Compared to the telephone survey respondents
who reported a mean frequency of using parks and recreation facilities and services 11.17 times, this is a significant overall increase in reported usage.
Respondents who reported using the parks & recreation facilities at least once in the last 12 months were then asked to rate their overall satisfaction with the facilities or services
on a scale of 0 to 10 where 0 is “not at all satisfied” and 10 is “extremely satisfied.”
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
1.9%
0.0%
0.5%
2.4%
1.4%
8.7%
4.3%
11.1%
20.7%
27.9%
21.2%
Telephone
1.7%
0.0%
0.6%
0.0%
28.0%
4.4%
3.0%
9.7%
35.0%
8.7%
36.6%
Respondents of the mailed survey reported a mean rating of 7.88 compared to the telephone survey respondents who reported a mean rating of 8.35.
Parks & Recreation Facilities/Services Desired
Respondents were asked to select parks and recreation amenities they would like included in the community pending funding availability. A majority of respondents reported wanting a year
round swimming pool (40.5%), additional community trails (39.3%) and a dog park (32.2%).
Respondents of the telephone survey were asked on an unaided basis. As a result a graphical comparison is not provided here. However the most common response was the desire for a year
round swimming pool (20.2%), followed by a dog park (23.8%) and additional community trails/parks (20.2%).
/
Community Sponsored Events
The City sponsors several community events, such as Friday Night Festivals, Battle of the Bones, 4th of July Parade, the Bike Fair, Community Christmas & Lights Parade, and Recreate
Guide Glasses. The mailed survey asked respondents to provide the frequency of attendance of City sponsored events overall. Most of the respondents reported attending City sponsored
events between 1 and 2 times and 27.6 of respondents attended more than 2 times. The mean frequency of City sponsored event attendance reported was 7.01 times.
This question cannot be compared to the telephone survey because the raw data is not available for comparison.
/
Satisfaction with City Sponsored Events
Respondents who reported attendance at city sponsored events were asked to rate their overall satisfaction with the events that they attended on a scale from 0 to 10, where 0 is “not
at all satisfied” and 10 is “extremely satisfied.” Respondents reported the highest satisfaction ratings with the 4th of July Parade (8.03) and the Community Christmas & Lights Parade
(7.53). These ratings are proportionally equivalent to the telephone survey despite variations in the mean satisfaction rating.
/
Level of Funding for Jackson County Expo
Respondents were asked what level of support they have for funding the Jackson County Expo. A majority of respondents from both surveys reported support for maintaining current funding.
/
Police Department Satisfaction
Respondents were asked to rate their satisfaction with the Central Point police department on two different characteristics, professionalism and approachability.
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
0.4%
0.8%
1.3%
2.1%
1.7%
3.4%
2.5%
5.9%
21.1%
16.5%
44.3%
Telephone
0.9%
0.1%
0.6%
0.5%
0.9%
7.0%
4.9%
7.5%
12.8%
15.6%
49.2%
Respondents of the mailed survey reported a mean rating of 8.50 compared to the telephone survey respondents who reported a mean rating of 8.58.
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
1.4%
0.9%
0.9%
0.9%
2.3%
4.5%
4.5%
8.6%
18.6%
17.7%
39.5%
Telephone
1.3%
0.0%
0.2%
1.0%
3.7%
3.5%
9.6%
3.0%
14.1%
16.0%
47.5%
Respondents of the mailed survey reported a mean rating of 8.29 compared to the telephone survey respondents who reported a mean rating of 8.56.
Police Department & Safety
Respondents were asked to rate their overall sense of safety living in Central Point on a 0 to 10 scale with 0 representing “very unsafe” and 10 representing “very safe.” Over a ¼ of
mailed survey respondents reported “very safe” compared to 1/3 of telephone survey respondents, and 79.1% of mailed survey respondents reported a high sense of safety (8+ rating), which
is about the same as reported by telephone survey respondents (81.3%).
/
Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
0.0%
0.4%
0.0%
0.4%
0.8%
1.7%
3.3%
14.2%
30.5%
21.8%
26.8%
Telephone
0.1%
0.0%
0.0%
0.0%
1.1%
3.0%
3.4%
11.1%
18.3%
29.7%
33.3%
Respondents of the mailed survey reported a mean rating of 8.41 compared to the telephone survey respondents who reported a mean rating of 8.74.
Support for Monthly Service Levels
Respondents were asked to rate their level of support for a $1 monthly fee to maintain current service levels and a $2 fee to increase service levels for the following services:
Parks facilities and maintenance, including repair and replacement of playground equipment
Recreation programs, including City sponsored events
Public Safety/Police protection
Respondents were provided with three fee options (e.g. $0, $1, $2) and asked to indicate their support on a scale of 0 to 10 where 0 represents “not at all likely to support” and 10
represents “very likely to support.”
Parks Facilities & Maintenance Fee
As shown in the chart below, the majority of respondents (40.3%) reported high support (8+ rating) a $1 monthly fee with 40.3% indicated they would very likely support a $1 fee. Less
than 1/3 of respondents reported low likelihood of supporting the $1fee.
/
Survey Comparison – Percentage Responses
0
1
2
3
4
5
6
7
8
9
10
$0 Fee
48.8%
10.6%
2.5%
2.5%
0.0%
5.0%
0.8%
3.3%
3.3%
4.1%
24.0%
$1 Fee
11.9%
16.0%
0.0%
2.3%
1.1%
14.2%
2.8%
4.0%
13.1%
8.0%
40.3%
$2 Fee
21.5%
19.6%
2.3%
3.5%
2.3%
4.7%
4.7%
4.1%
7.6%
7.6%
36.6%
Average Level of Support per Fee
Mean
$0 Fee
3.74
$1 Fee
7.09
$2 Fee
6.04
Recreation Programs Fee
The chart below shows that respondents reported the highest level of support (10 rating) for a $1 to maintain current service levels for recreation programs. Just over a 1/3 of respondents
expressed strong support (8+ rating) for the $1 fee. Respondents reported low likelihood of support (0-2 rating) for the $0 fee (55.5%),and the $2 fee (49.0%).
/
Survey Comparison – Percentage Responses
0
1
2
3
4
5
6
7
8
9
10
$0 Fee
41.1%
13.6%
0.8%
3.2%
0.8%
6.5%
4.0%
2.4%
4.8%
4.0%
25.8%
$1 Fee
10.6%
28.6%
0.5%
2.7%
3.7%
17.6%
4.3%
2.1%
9.0%
6.9%
38.3%
$2 Fee
27.9%
16.3%
4.8%
2.7%
4.8%
8.8%
4.8%
5.4%
8.2%
3.4%
23.8%
Average Level of Support per Fee
Mean
$0 Fee
4.27
$1 Fee
6.74
$2 Fee
4.87
Public Safety/Police Protection Fee
Respondents indicated strong support (10 rating) for both a $1 to maintain (49.4%) and $2 fee (46.0%) to increase service levels for public safety and police protection. This correlates
strongly with 47.3% of respondents reporting that they are very unlikely to support a $0 fee for this service.
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Survey Comparison – Percentage Responses
0
1
2
3
4
5
6
7
8
9
10
$0 Fee
47.3%
7.0%
3.6%
1.8%
1.8%
6.3%
2.7%
3.6%
1.8%
4.5%
23.2%
$1 Fee
11.6%
20.8%
1.2%
0.6%
1.8%
8.5%
3.7%
6.1%
7.9%
6.1%
49.4%
$2 Fee
19.5%
2.9%
2.3%
1.7%
3.4%
6.3%
2.3%
5.2%
8.0%
4.6%
46.0%
Average Level of Support per Fee
Mean
$0 Fee
3.82
$1 Fee
7.34
$2 Fee
6.71
Top 3 Spending Priorities for Local Government Programs
Mailed survey respondents were asked to rank their top three spending priorities for local government programs. Police services were the first choice with 45.2% of respondents followed
by road maintenance (28.2%) as the second choice and street improvements (21.1%) as the third choice.
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In contrast, the telephone survey respondents reported the following priorities:
Road maintenance and street improvements (41.2%)
Parks facilities and recreation programs (18.7%)
Other (13.5%)
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Items listed as “Other” included the following verbatim responses:
“Clean up city”
“Education”
“General Maintenance”
“Making something for the homeless”
“Increased patrol for code violations”
“New business”
“Library”
“Emergency Services”
“Find some ways to lower cost of living”
Community Sponsored Meetings
Respondents were also asked to report the frequency of attending city sponsored meetings, such as the City Council and Planning Commission meetings. Survey results indicate that 86.8%
of mailed survey respondents have not attended a city sponsored meeting in the last 12 months. This is consistent with the telephone survey results.
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Respondents who reported attending a city sponsored meeting were also asked to rate their satisfaction with the meetings on a scale from 0 to 10, where 0 is “not at all satisfied” and
10 is “extremely satisfied.” Of those who attended, 16% reported absolute satisfaction (10 rating) and 36% reported high satisfaction (8+ rating). Telephone survey respondents provided
higher ratings with an average of 7.25. The average satisfaction rating by mailed survey respondents was 3.65.
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Outreach
Importance of Expanding Outreach Efforts
Respondents were asked to rate the importance of Central Point expanding its outreach efforts on a scale from 0 to 10 with 0 representing “not at all important” and 10 representing “extremely
important.” Respondents reported (42.5%) that expanding outreach is moderately important (5-7 rating). This varies from the 50.5% of telephone survey respondents reporting that expanding
outreach has a high level of importance (8+ rating).
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Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
9.0%
1.0%
1.5%
4.0%
4.0%
20.5%
9.0%
13.0%
20.0%
7.5%
10.5%
Telephone
8.6%
0.2%
2.6%
2.0%
1.1%
12.5%
8.7%
13.8%
17.6%
6.3%
26.6%
Respondents of the mailed survey reported a mean rating of 6.12 compared to the telephone survey respondents who reported a mean rating of 6.90.
Frequency of Use – Information Sources
Newsletter
Respondents were asked how many times they have read the City’s monthly newsletter in the last 12 months. The majority of respondents who read the newsletter reported reading every
edition of the newsletter. Only 7.8% of respondents reported not reading it at all. The survey results show that mailed respondents (92.3%) read the newsletter more frequently than
telephone survey respondents (68.7%) who reported reading the newsletter.
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Respondents were also asked to rate their satisfaction with the newsletter in terms of its usefulness on a scale from 0 to 10 where 0 is not at all satisfied and 10 is very satisfied.
Of those who read it, 31.6% respondents from the mailed survey were very satisfied with the newsletter’s usefulness. This is similar to results from the telephone survey, which reported
28.6 absolute satisfaction.
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Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
0.5%
1.4%
0.9%
0.9%
0.5%
6.0%
6.5%
13.5%
22.8%
15.3%
31.6%
HR Mailed
0.6%
0.0%
0.3%
0.8%
4.3%
7.1%
6.5%
12.9%
26.0%
12.7%
28.6%
Respondents of the mailed survey reported a mean rating of 8.08 compared to the telephone survey respondents who reported a mean rating of 7.94
Website
Similarly respondents were asked how many times they have visited the City’s website in the last 12 months. The majority of respondents (43.6%) have not visited the website, which is
consistent with the telephone survey results.
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Respondents who reported visiting the website at least once in the last 12 months were then asked to rate how informative the website was on a scale of 0 to 10 where 0 is “not at all
informative” and 10 is “very informative.”
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Survey Response Comparison
0
1
2
3
4
5
6
7
8
9
10
Mailed
10.0%
0.0%
0.7%
3.6%
2.1%
11.4%
10.7%
18.6%
19.3%
15.0%
8.6%
HR Mailed
4.2%
0.2%
0.5%
0.0%
3.0%
7.0%
15.9%
9.3%
25.8%
8.3%
25.8%
Respondents of the mailed survey reported a mean rating of 6.47 compared to the telephone survey respondents who reported a mean rating of 7.48.
Sources of Information Utilized
Respondents were asked what sources of information they utilize to learn what is happening in Central Point. Where the mailed survey respondents were given specific choices, telephone
respondents were asked on an unaided basis. In both studies, the City’s newsletter (74.9%) was reported as the source used the most by far. Local television sources (40.3%) and world
of mouth (38.7%) followed as the most highly used sources by mailed survey respondents. Telephone survey respondents utilized the newspaper (19.8%) more than television (12.8%). The
distribution for both surveys is provided below.
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Most Trustworthy Source of Information
Respondents were then asked which of the sources of information they found to be the most trustworthy in terms of accuracy and relevance. The city newsletter was seen as the most trustworthy
by respondents of the mailed survey (72.0%) and second was the media (TV, Radio, etc.) with 34.0% selecting it as the most trustworthy source. Telephone survey respondents reported
(50.2%) the newsletter as the most trustworthy source of information followed by neighbors/residents (27.2%).
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