HomeMy WebLinkAbout2012 SurveyCity of Central Point:
2012 Residential Satisfaction Survey
November 16th, 2012
Prepared by Hebert Research, Inc.
Research Goal and Objectives:
Research Goal: to determine the overall satisfaction with city services and the
overall quality of life residents experience in the city. In addition, a
longitudinal analysis was implemented into the research to identify
differences and trends that occurred between survey years.
Key Research Objectives
•Identified residents’ most enjoyable characteristics about living in Central
Point
•Identified at least two areas residents believed to be areas of
improvement for the City to make that will result in a community that is
more livable
•Evaluated residents’ satisfaction with city services
•Determined residents’ level of satisfaction with City offerings
•Assessed residents’ satisfaction with the direction Central Point is heading
•Evaluated the overall quality of life that residents of Central Point
experience
2 City of Central Point 2012
Residential Satisfaction Survey
Methodology
•Sample Size, n = 405
•Response Rate was 60.4%
•Estimated maximum margin of error: +/- 4.8%
•Data was weighted to match the U.S. Census Bureau on age and gender
•Multivariate Analysis
–Age
–Gender
–Length of time lived in the City of Central Point
–Survey Year
Note: Definitions for statistical terms can be found in the Executive Summary
3 City of Central Point 2012
Residential Satisfaction Survey
Respondent Profile
Weighted Gender Distribution of Respondents
Gender 2010 2012
Male 47.2% 47.2%
Female 52.8% 52.8%
Weighted Age Distribution of Respondents
Age 2010 2012
18 to 24 11.0% 11.0%
25 to 34 20.2% 20.2%
35 to 44 20.7% 20.7%
45 to 54 16.9% 16.9%
55 to 64 11.3% 11.3%
65 and Older 19.9% 19.9%
Years Lived in Central Point
Years 2010 2012
1 to 5 26.3% 26.6%
6 to 10 29.3% 27.0%
11 to 20 21.1% 23.3%
21 or more 23.3% 23.1%
Household Composition
Housing 2010 2012
Multifamily Housing 12.3% 10.7%
Single Family 87.7% 89.3%
Own or Rent Home
Response 2010 2012
Own 81.3% 74.3%
Rent 18.7% 25.7%
Ethnicity
Response 2010 2012
White (Caucasian) 86.5% 84.0%
Black (African American) 0.2% 0.6%
American Indian or
Alaskan Native 1.0% 1.1%
Asian 0.2% 0.3%
Hispanic/Latino 3.4% 3.6%
Don’t Know/Refused 7.8% 9.9%
Other 1.0% 0.4%
4 City of Central Point 2012
Residential Satisfaction Survey
Reasons for Living in Central Point
Most Enjoyable Aspect of Living in Central Point
Reason 2010 2012
Quiet Neighborhoods 20.1% 25.9%
Scenery and Environment 6.3% 3.0%
Small Town Feel 44.4% 37.6%
Safety 2.8% 4.1%
Schools 5.2% 5.9%
Parks and Recreation 4.2% 6.3%
Community Events 1.0% 0.1%
Other 16.0% 17.3%
5 City of Central Point 2012
Residential Satisfaction Survey
Improvements to Central Point
Improvements to the Community
Improvement 2010 2012
Improved Roads and Streets 23.5% 9.7%
More Businesses and Economic Growth 23.4% 17.1%
More Recreational and Cultural Opportunities 7.6% 3.4%
Traffic Congestion 5.1% 7.1%
More Sidewalks and Streetscapes 4.9% 11.8%
Increase of Crime Reduction and Safety 4.8% 5.1%
More Parks 2.2% 2.1%
Increased Public Transit 1.4% 0.0%
Increased Availability of Parking 0.9% 1.2%
Other 26.2% 42.6%
6 City of Central Point 2012
Residential Satisfaction Survey
Importance of Revitalizing Central
Point’s Downtown Business District
0 1 2 3 4 5 6 7 8 9 10
Percentage 5.5%1.4%3.8%5.9%3.2%14.3%9.0%19.1%13.5%3.2%21.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
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Importance of Revitalizing Central Point's Dowtown
Business District
Importance of Revitalizing Central Point’s Downtown Business
Age Group Mean
18-24 8.00
25-34 6.17
35-44 5.89
45-54 6.37
55-64 6.55
65+ 6.56
Respondents ages 18 to 24
were significantly more
likely to rate the
importance of Revitalizing
Central Point’s Downtown
Business District higher
than any other age group.
(p = 0 .005, eta2 = 0.043)
Statistically Significant Differences by Age Group
7 City of Central Point 2012
Residential Satisfaction Survey
Importance of Downtown Central Point to the
Overall Development and Image of the City
0 1 2 3 4 5 6 7 8 9 10
Percentage 2.0%0.7%1.6%4.2%1.3%13.2%9.7%15.0%20.3%8.5%23.5%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
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Importance of Dowtown Central Point to the Overall
Development and Image of the City
Mean: 7.25
Standard Deviation: 2.374
Kurtosis: 0.511
8 City of Central Point 2012
Residential Satisfaction Survey
Number of Times Attended City
Services and Activities
Number of Times Attended City Services and Activities
City Services and
Activities
2010 2012
Mean* Standard
Deviation Kurtosis Mean* Standard
Deviation Kurtosis
Parks and Recreation
Department 29.75 67.578 12.227 32.01 76.283 10.254
Police Department 0.84 2.157 51.149 1.37 14.330 639.881
Public Works Department 0.65 4.268 321.979 3.12 29.936 143.011
Planning and Community
Department 0.43 2.515 271.134 0.36 2.244 272.481
Finance Department 0.20 1.386 62.168 0.64 2.467 21.122
Human Resources 0.37 3.416 410.326 0.31 1.495 44.876
Administration 0.39 2.724 210.602 1.26 21.935 724.494
Community Sponsored
Events 3.18 8.462 439.846 3.67 10.622 556.380
City Council
Meetings/Public Hearings 0.39 1.974 93.224 0.38 2.375 147.856
*Mean number of times
9 City of Central Point 2012
Residential Satisfaction Survey
Number of Times Attended City
Services and Activities (Significant
Findings)
Parks and Recreation Dept.
Age Group Mean
18-24 73.74
25-34 30.45
35-44 34.81
45-54 32.92
55-64 16.54
65+ 18.47
Public Works Dept.
Age Group Mean
18-24 0.14
25-34 0.57
35-44 0.68
45-54 15.28
55-64 0.85
65+ 0.51
Respondents 18 to 24 years of
age were significantly more
likely to have used the Parks and
Recreation Department services
than any other age group.
(p = 0 .006, eta2 = 0.041)
Respondents in the 45 to 54 age
group were significantly more
likely to have used the Public
Works Department in the last 12
months than any other age
group.
(p = 0 .016, eta2 = 0.035)
Statistically Significant Differences by Age Group
Human Resources
Age Group Mean
18-24 1.76
25-34 0.12
35-44 0.09
45-54 0.00
55-64 0.09
65+ 0.34
Respondents in the youngest age
group, 18 to 24, were significantly
more likely to have used Human
Resources in the last 12 months
than any other age group.
(p < 0 .001, eta2 = 0.118)
10 City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with City of Central Point
Services
5.73
5.46
5.12
4.99
6.13
6.86
7.63
8.13
8.39
4.29
4.85
4.98
5.32
5.41
6.64
6.95
7.46
7.89
0 1 2 3 4 5 6 7 8 9 10
City Council Meetings/Public Hearings
Human Resources
Administration
Finance Department
Planning and Community Department
Public Works Department
Police Department
Community Sponsored Events
Parks and Recreation Department
Level of Satisfaction With City Services and Activities
2012 Mean
2010 Mean
Note: only the Parks and Recreation Department, the Police Department, Community
Sponsored Events, and City Council Meetings/Public Hearings had statistically significant
differences.
11 City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with City of Central Point
Services (Significant Findings)
Respondents in the 25 to 34 age
group were significantly less
satisfied with the Police
Department. (p < 0.001, eta2
=0.131)
Police Dept
Age Group Mean
18-24 9.12
25-34 8.50
35-44 7.46
45-54 7.64
55-64 7.75
65+ 8.10
Respondents between the ages of
35 to 44 were significantly less
satisfied with Finance Department
than were the other age groups. (p
=0.005, eta2 = 0.212)
Finance Dept
Age Group Mean
18-24 7.19
25-34 5.55
35-44 5.28
45-54 6.20
55-64 6.91
65+ 6.94
Statistically Significant Differences by Age Group
12 City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with City of Central Point
Services (Significant Findings)
Female respondents were
significantly more satisfied with
the City of Central Point's Parks
and Recreation Department than
male respondents.
(p < 0.001, eta2 = 0.067).
Parks and Recreation
Gender Mean
Male 6.83
Female 7.40
Female respondents were
significantly more satisfied with
community sponsored events then
male respondents.
(p = 0.014, eta2 = 0.020).
Police Dept
Gender Mean
Male 6.95
Female 6.32
Respondents that have lived in Central Point from six to ten
years were significantly more likely to rate their satisfaction
with the accessibility to council members and city staff higher
than any other length of residency group.
(p = 0.018, Cramér’s V = 0.065)
Council Members and Staff Accessibility
Length of Residency Mean
1 to 5 Years 5.97
6 to 10 Years 7.24
11 to 20 Years 6.88
21+ Years 5.46
Statistically Significant Differences by Length of Residency
Statistically Significant Differences by Gender
13 City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with City of Central
Point Offerings
14
7.18
6.44
7.43
7.44
7.89
8.11
8.07
8.25
6.18
6.62
6.76
7.13
7.50
7.98
8.00
8.01
0 1 2 3 4 5 6 7 8 9 10
Forms and/or applications the city provides/requires
Traffic congestion, road/street conditions
Accessibility to council members and city staff
The City of Central Point's communication with its citizens
Crime and Safety
Obtaining city contact information
Times and dates for special city events
Hours and days of operations
Level of Satisfaction with City of Central Point Offerings
2012 Mean
2010 Mean
City of Central Point 2012
Residential Satisfaction Survey
Note: only Accessibility to council members and city staff, Crime and Safety, and Forms and/or
applications to the City provides/requires had statistically significant differences.
Satisfaction with City of Central Point
Offerings (Significant Findings)
15
Respondents between
the ages of 18 to 24 were
significantly more
satisfied with the times
and dates for special city
events than were the
other age groups.
(p =0.001, eta2 = 0.066)
Respondents between the
ages of 18 to 24 were
significantly more satisfied
with the forms and/or
applications the city
provides/requires than were
the other age groups.
(p =0.005, eta2 = 0.085)
City Event Times and Dates
Age Group Mean
18-24 9.12
25-34 8.50
35-44 7.46
45-54 7.64
55-64 7.75
65+ 8.10
City Forms and Applications
Age Group Mean
18-24 7.19
25-34 5.55
35-44 5.28
45-54 6.20
55-64 6.91
65+ 6.94
Statistically Significant Differences by Age Group
City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with City of Central Point
Offerings (Significant Findings)
16
Female respondents were
significantly more
satisfied with the City of
Central Point's
communication with its
citizens than were male
respondents.
(p = 0.034, eta2 = 0.013)
Male respondents were
significantly more
satisfied with crime and
safety than female
respondents.
(p = 0.005, eta2 = 0.021)
Men were also significantly
more satisfied with traffic
congestion and road/street
conditions than female
respondents. (
p = 0.010, eta2 = 0.017)
City Communication
Gender Mean
Male 6.83
Female 7.40
Crime and Safety
Gender Mean
Male 7.82
Female 7.21
Road/Street Conditions
Gender Mean
Male 6.95
Female 6.32
Statistically Significant Differences by Gender
City of Central Point 2012
Residential Satisfaction Survey
Top Spending Priorities for the City of Central Point
17
Top Spending Priorities for Central Point's Local Government Programs
Local Government
Programs
2010 2012
1st
Priority
2nd
Priority
3rd
Priority
1st
Priority
2nd
Priority
3rd
Priority
Police Department 35.0% 22.0% 19.1% 32.7% 24.7% 15.0%
Road Maintenance and
Improvements 31.2% 29.8% 17.6% 26.9% 32.3% 16.1%
Economic Development 19.0% 19.4% 16.9% 19.7% 11.5% 21.4%
Parks Facilities and
Recreation Programs 8.6% 16.6% 31.2% 14.6% 20.6% 26.9%
Human Services 6.2% 12.2% 15.3% 6.0% 10.9% 20.7%
6.0%
14.6%
19.7%
26.9%
32.7%
10.9%
20.6%
11.5%
32.3%
24.7%
20.7%
26.9%
21.4%
16.1%
15.0%
0%20%40%60%80%
Human Services
Parks facilities and recreation programs
Economic development
Road maintenance and improvements
Police department
Top Spending Priorities (2012)
1st
Priority2nd
Priority
City of Central Point 2012
Residential Satisfaction Survey
Top Spending Priorities for the City's
Renewal Funds
18
16.4%
21.5%
30.1%
32.0%
34.3%
21.2%
22.7%
21.7%
20.1%
27.2%
29.1%
23.6%
0%20%40%60%80%100%
The Highway 99 Corridor
The downtown business district
The Pine Street Corridor
Job creation incentives
1st Priority
2nd Priority
3rd Priority
City of Central Point 2012
Residential Satisfaction Survey
Level of Support for Jackson
County Expo
19
More Funding
20.4%
Maintain
Current
Funding
65.3%
Less Funding
14.3%
City of Central Point 2012
Residential Satisfaction Survey
Level of Support for Jackson
County Expo (Significant Findings)
20
Jackson County Expo Funding
Age Group More funding Maintain current funding Less funding
18-24 33.3% 51.3% 15.4%
25-34 24.1% 72.2% 3.8%
35-44 25.3% 49.4% 25.3%
45-54 13.6% 71.2% 15.2%
55-64 11.1% 68.9% 20.0%
65+ 17.3% 73.3% 9.3%
Respondents in the 18 to 24 age group were significantly more
likely to support increased funding for the Jackson County Expo
than the other age groups. The younger generations in general
were more willing to support more funding for the expo.
(p = 0.001, Cramér’s V = 0.196
City of Central Point 2012
Residential Satisfaction Survey
Statistically Significant Differences by Age Group
Top Recreational Attributes if Funded
21
Swimming Pool Senior Center Little League
Fields Fitness Center Recreation
Classrooms
Basketball
Gymnasium
Percentage 65.6%50.9%43.2%36.2%35.1%29.4%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
Rank of Attributes to be Included in Central Point
Community Center
City of Central Point 2012
Residential Satisfaction Survey
Satisfaction with the Direction
Central Point is Heading
22
Mean: 6.76
Standard Deviation: 2.252
Kurtosis: 1.013
0 1 2 3 4 5 6 7 8 9 10
2012 3.1%0.0%2.2%3.4%3.3%13.2%12.5%20.1%25.3%4.4%12.4%
2010 0.6%0.2%1.4%1.4%4.8%15.8%12.6%17.0%25.1%6.3%14.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Level of Satisfaction with the Direction of the City
City of Central Point 2012
Residential Satisfaction Survey
Quality of Life in Central Point
23
Mean: 7.83
Standard Deviation: 1.832
Kurtosis: 3.048
0 1 2 3 4 5 6 7 8 9 10
2012 0.7%0.4%1.7%0.7%0.4%7.0%4.0%18.8%31.7%15.0%19.7%
2010 0.2%0.0%0.5%0.5%1.9%4.1%3.2%17.9%37.3%16.3%18.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Quality of Life in Central Point
City of Central Point 2012
Residential Satisfaction Survey
Improvements to the Quality of Life
City of Central Point 2012
Residential Satisfaction Survey 24
Respondents were also asked what they think the City of Central Point can
do to improve the quality of life. The following were the most common
themes which emerged.
• Economic development
• Fix the roads
• More parks and Community recreational development
• Improve law enforcement
• Improve the schools
• Improve city utilities
Sources Utilized to Learn of City
Activities
25
Sources Utilized to Learn City Activities
Source 2010 2012
City Newsletter 64.7% 64.4%
Local Newspaper 50.1% 40.6%
Parks & Recreation Activity Guide 45.3% 39.1%
Local Television Channels 42.6% 38.7%
Word of Mouth 45.3% 38.6%
City Website 28.8% 26.6%
Local Radio 19.1% 16.1%
Community Events 21.6% 10.8%
Social Networking Sites 7.9% 8.7%
City Hall 9.0% 5.3%
Business Organizations 8.1% 4.0%
Community Organizations 10.3% 3.7%
City of Central Point 2012
Residential Satisfaction Survey
Note: Totals may add up to more than 100% as multiple responses could be selected
Usefulness of the City of Central
Point’s Website
26
Mean: 7.36
Standard Deviation: 1.796
Kurtosis: -0.800
0 1 2 3 4 5 6 7 8 9 10
2012 0.0%0.0%0.0%1.8%2.5%16.2%12.3%14.9%21.9%18.2%12.3%
2010 0.0%0.0%0.0%0.0%3.2%10.7%7.3%22.7%29.6%10.1%16.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Usefulness of City of Central Point's Website
City of Central Point 2012
Residential Satisfaction Survey
Information Wanted or Needed
Over the Past Three Months
27
Information Wanted or Needed Over the Past Three Months
Information Percentage
Times/dates/calendar for events 42.5%
Contact information (phone numbers, mailing addresses, 24.8%
Hours for city departments 19.5%
Hours of operation for city parks, recreation centers, et 18.0%
Application and/or forms process 14.8%
Driving directions to city hall 2.3%
Other 28.6%
City of Central Point 2012
Residential Satisfaction Survey
Note: Totals may add up to more than 100% as multiple responses could be selected
Most Trustworthy Sources of
Information
28
Most Trustworthy Source of Information
Source Percentage
City Newsletter 53.2%
Media (reports/bulletins, newspaper articles, radio, television, etc. 29.7%
City of Central Point Elected Officials 10.4%
City of Central Point Employees and Staff 18.1%
Neighbors/Residents 29.7%
Business Owners 18.8%
Other 8.8%
City of Central Point 2012
Residential Satisfaction Survey
Note: Totals may add up to more than 100% as multiple responses were able to be selected
Support for Additional Fee on
Water Bill
29
Yes
38.4%
No
42.0%
Don't
Know/
Refused
19.7%
Support of $6.00 Fee on Water Bill
Response 2010 2012
Yes 41.4% 38.4%
No 46.0% 42.0%
Don't Know/Refused 12.5% 19.7%
City of Central Point 2012
Residential Satisfaction Survey
Support For Additional Fee on Water Bill
City of Central Point 2012
Residential Satisfaction Survey 30
Water Bill Additional Fee Support
Age Yes No
18 to 24 37.5% 62.5%
25 to 34 68.3% 31.7%
35 to 44 55.3% 44.7%
45 to 54 41.0% 59.0%
55 to 64 36.8% 63.2%
65 and Older 36.4% 63.6%
• Respondents aged 25 to 34 were significantly more likely to support an additional $6.00 fee on their
water bill every month for the construction of a community center and swimming pool in Central
Point than any other age group. (p = 0.002, Cramér’s V = 0.244)
Statistically Significant Differences by Age Group
Water Bill Additional Fee Support
Gender Yes No
Male 38.6% 61.4%
Female 56.5% 43.5%
• Female respondents were significantly more likely to support an additional $6.00 fee
on their water bill every month for the construction of a community center and
swimming pool in Central Point than were male respondents. (p = 0.001, Cramér’s V = 0.179)
Statistically Significant Differences by Gender
Support of Additional Fee to Maintain Cemetery
31
.
Yes
55.1%
No
32.2%
Dont Know/
Refused 12.7%
City of Central Point 2012
Residential Satisfaction Survey
Safety in the City of Central Point
32
Mean:8.28
Standard Deviation: 1.703
Kurtosis: 3.973
0 1 2 3 4 5 6 7 8 9 10
2012 0.7%0.0%0.4%0.9%1.1%4.5%2.9%13.1%27.8%20.4%28.2%
2010 0.0%0.2%0.0%0.0%0.5%1.9%3.3%13.4%24.9%24.0%31.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Safety in Central Point
City of Central Point 2012
Residential Satisfaction Survey
Assessment of Statements
33
Respondents were read several statements and asked to rate their level of agreement with them.
The following 0-10 scale was used.
The Results can be seen in the subsequent charts. 2010 results were included for comparison.
Rating Agreement
0 to 1 Strongly Disagree
2 to 3 Disagree
4 to 6 Neither Agree or Disagree
7 to 8 Agree
9 to 10 Strongly Agree
City of Central Point 2012
Residential Satisfaction Survey
Statement 1
34
Statement 1: I believe the City of Central Point has been effectively carrying out their plan to manage
growth and support services in our community.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 3.3%2.1%27.3%45.7%21.7%
2012 4.5%3.5%26.1%49.9%16.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
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Statement 1
City of Central Point 2012
Residential Satisfaction Survey
Statement 2
35
Statement 2: The Central Point Police Department meets our needs.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 1.0%2.5%11.9%37.5%47.2%
2012 3.29%4.04%15.86%36.76%40.06%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
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Statement 2
City of Central Point 2012
Residential Satisfaction Survey
Statement 3
36
Statement 3: The City’s downtown improvements including widening sidewalks, planting trees, and installing
ornamental lighting have helped create a safe and attractive business environment.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 1.9%3.1%19.7%32.5%42.8%
2012 4.3%7.2%25.0%31.9%31.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
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Statement 3
City of Central Point 2012
Residential Satisfaction Survey
Statement 4
37
Statement 4: I am pleased with the City’s efforts to provide greater variety of housing by developing
townhouses, apartments, and traditional housing in single family neighborhoods.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 4.4%23.5%22.9%30.5%4.9%
2012 4.3%7.2%25.0%31.9%31.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
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Statement 4
City of Central Point 2012
Residential Satisfaction Survey
Statement 5
38
Statement 5: The City is doing an excellent job of keeping citizens informed about city issues.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 2.3%3.2%31.9%40.0%22.6%
2012 3.1%8.8%35.2%32.0%20.9%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
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Statement 5
City of Central Point 2012
Residential Satisfaction Survey
Statement 6
39
Statement 6: I would recommend Central Point to my friends as a good place to live.
Strongly
Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2010 1.8%0.0%5.4%87.9%5.1%
2012 3.1%8.8%35.2%32.0%20.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Pe
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a
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Statement 6
City of Central Point 2012
Residential Satisfaction Survey
Statement 7
City of Central Point 2012
Residential Satisfaction Survey 40
Strongly Disagree Disagree Neither Agree
Nor Disagree Agree Strongly Agree
2012 10.8%6.2%23.9%37.0%22.2%
0%
5%
10%
15%
20%
25%
30%
35%
40%
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Statement 7*
Statement 7: I believe the establishment of a Central Point Urban Renewal Agency will
create more economic development opportunities in the City of Central Point.
Note: Statement 7 was not asked in the 2010 survey
Conclusions
41
Research Goal: Generally, there was a slight decrease in satisfaction with the City Services, Offerings, and
Direction the City is Heading. However, most of the declines were not statistically significant. The decline in
satisfaction can be explained by several factors. An increase in crime rates over the past couple of years and
City budget cuts may have had an impact on residential satisfaction. Overall, residents indicated a high level
of satisfaction (7 or above average rating) with City Services, Offerings, the Direction the City is heading,
and Quality of Life.
Key Research Objectives
•The largest percentage of respondents (37.6%) reported that the number one reason they like living in
Central Point is because of the “small town feel.”
•There are two areas that respondents clearly identified that the City of Central Point can improve to
make the community more livable; encouraging more businesses at 17.1% of the sample and
improvement on the sidewalks and streetscape at 11.8%.
•Parks and Recreation received the highest average satisfaction rating of 7.89 and was the most
frequently utilized.
•Respondents were highly satisfied with the services the City of Central Point provides, with hours and
days of operations receiving the highest average rating of 8.01, and only three services (forms and/or
applications the city provides/requires, traffic congestion, road/street conditions, and accessibility to
council members and city staff) receiving an average rating of “7” or lower.
•Overall, respondents indicated a moderately high satisfaction with the direction the City of Central
Point is heading with a reported average rating of 6.76.
•Additionally, respondents reported that they experience a high quality of life in Central Point with an
average rating of 7.83.
City of Central Point 2012
Residential Satisfaction Survey