HomeMy WebLinkAboutCouncil Resolutions 1486 RESOLUTION NO. thatio
A RESOLUTION RECOMMENDING ADOPTION OF A PROPOSAL BETWEEN THE
CITY OF CENTRAL POINT AND THE CENTRAL POINT CHAMBER OF
COMMERCENISITOR INFORMATION CENTER FOR COMMUNITY OUTREACH
AND ENGAGEMENT SERVICES.
RECITALS:
A. The City of Central Point retains the authority to reduce costs and produce
public benefit through the use privatized contract services.
B. The City of Central Point and the Central Point Chamber of
CommerceNisitors Information Center deem it to be to their mutual
advantage and to be in the best interest of their respective
constituencies/membership to enter into this agreement for the purpose of the
Chamber of Commerce to provide community outreach and engagement
services.
The City of Central Point resolves:
Section 1. The attached proposal would allow the Central Point Chamber of
CommerceNisitors Information Center to provide community outreach and
engagement services to the City of Central Point.
Section 3. Upon approval of this resolution the City Manager is authorized to
execute the attached proposal with the Central Point Chamber of CommerceNisitors
Information Center.
Section 2. Upon approval of this resolution, the City Manager is authorized to
expend funds not to exceed $12,000 (as appropriated in the 2015-2017 budget) for
the purposes of community outreach and engagement.
The City Manager of Central Point is authorized to sign the attached proposal on
behalf of the City of Central Point.
It. Passed b the Council and signed by me in authentication of its passage this
p71O day of mss to , 2017.
Mayor Hank Williams
ATTE`
City Recorder ��
1/27/2017
Central Point
Visitors Information
Center
A CLOSER LOOK AT CONNECTING AND EXPLORING OUR CITY
Overview- what we will cover
► Mission - an organization's purpose answers the
question "What service do we provide?"
► Vision - provides strategic direction and
describes what the board wants to achieve in
the future.
► Game Plan
► Timeline
► Budget
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Mission
What we do. . .
► The CHAMBER's purpose for operating the VIC is
to provide local citizens and visitors with
information about Central Point area visitor
facilities, recreational opportunities, services
offered by the CITY and other relevant
governmental entities, and services provided by
private nonprofits and other nongovernmental
organizations and charities in the Central Point
area. -Chamber Agreement Oct.2016
Vision
What we would like to achieve. . .
► Be the first place people turn to for community
events and activities.
► Provide trusted and accurate information to the
public in real-time.
► Facilitate the development and implementation
of a comprehensive and cohesive overview of
our City and surrounding areas and their
offerings.
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What we have.
► We have that "small town feel"; as we showcase
the local residents participating in our
community we offer the traveling public a
glimpse into that feeling of being in our city.
► We have all of the makings for incredible
experiences; Munch-n-Movies, Saturday Market,
The Artisan Corridor, Cheese Festival, Jackson
County Fair, DARE Cruise, Country Crossings
Music Festival, Wild Rogue Pro Rodeo, Freedom
Festival, Harvest Festival, Decorate Downtown,
Christmas Light Parade, etc.
What we need:
Branding
► The community will need to be involved with an
effort to unify and strengthen our message to
the public and ourselves.
► A process like this will take time, resources,
extensive community engagement and
commitment- along with stakeholder buy-in.
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How we will do it:
Community Engagement
► Gathering data and widespread feedback to
understand our brand personality with the
employment of Paradux Media Group. This will
inform the essence of our brand.
► Rapid Consensus Stakeholder Meeting. Paradux
will conduct 30 minute calls with 15 stakeholders
to identify a specific strategic position and
facilitate two hour session with stakeholder to
reach consensus rapidly.
How it will be communicated:
► Paradux will design a Central Point Visitors
Center logo that embodies the very essence of
our community.
► Brand Positions - Tagline & Manifesto Creation.
This two hour project kickoff strategy meeting will
be followed up with two versions of Manifesto
and Tagline consideration, one hour meeting
and final version delivery to VIC.
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What it is going to cost:
Brand Development
► Paradux Media Group
► Brandprinting Brand Personality Scale $497
► Brandprinting Brand Personality Large Scale
Survey $997
► Rapid Consensus Stakeholders Meeting $1 ,497
► Logo Design $1 ,497
► Brand Positioning -Tagline & Manifesto Creation
$1 ,497
► Brand Development Cost Total: $5,985
What it is going to cost. . .
Brand Communication
► Brochure Design - Paradux $1 ,800
► Brochure Printing - TBD
► Bi Coastal Media Group, $325(5)= $1 ,625.
► Brand Communication Cost Total: $3,425.00
+ printing
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What we need:
Community Connectivity
► Public markets can become the heart and soul
of a community, its common ground, a place
where people easily interact, alive with social
and economic activity.
► To continue to be successful the Central Point
Saturday Market needs to offer (through the
Chamber) assistance to it's emerging vendors as
they cannot afford the cost of the insurance
required to operate in City parks.
Saturday Market Stats
► 2015 - one Market Day
► Chamber Parking lot, 10-2pm
• 15 vendors
• 150 patrons
► 2016 - six Market Days May-October
► Pfaff Park, 10-2pm
►25 vendors
►450 patrons
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Community Connectivity cost:
► Insurance Policy to cover vendors liability
insurance premium.
►Ashland Insurance $986.85
► Feature in local Flavor Guide showcasing all
markets in the Rogue Valley.
► Advertisement $500
► Community Connectivity Total Cost: $1,485.85
Timeline of events- Why we need
the money now
► Feb 1 - Contract with Paradux process will take
60/90 days to arrive at logo and tagline manifesto
creation.
► March -Start radio advertisement for Saturday
Market vendors
► March - Cheese Festival
► May - Market opens and new visitors guides should
be available to distribute at market.
► May/June - Radio adds for Freedom Festival
participants
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Conclusion:
Thank you for your consideration
► We are in a fascinating time where community is
more important than ever. Studies validate the
assertion we've all known in our hearts that to
feel heard and connected is imperative to a
healthy community. These projects embody
connectivity and the commitment to the
investment in our small town feel while bringing
visitors in to the fold of our experience.
Total Project Cost
► Brand Development: $5,985
► Brand Communication: $3,425.00
► Community Connectivity Cost: $1 ,485.85
►
Total Project Cost: $10,899.85 + printing
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